Monday, April 12, 2021
  • Setup menu at Appearance » Menus and assign menu to Top Bar Navigation
Advertisement
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
No Result
View All Result
Home Digital Marketing

WW employs Alexa, Google Home to help customers stick with their diet plans

March 13, 2019
in Digital Marketing
WW employs Alexa, Google Home to help customers stick with their diet plans
586
SHARES
3.3k
VIEWS
Share on FacebookShare on Twitter

Credit: MarTech Today

Marketers of the weight loss program from WW — the company previously known as Weight Watchers — can now pitch a new angle: voice-managed dieting.

You might also like

The streaming audience by numbers: Friday’s daily brief

Tips on virtual presentations: Thursday’s daily brief

You’re going to hear us ROAR: Wednesday’s daily brief

The company launched an Alexa skill and a Google Home Action that are integrated with the wellness program’s software applications to enable customers to follow their diet plans, via their smart speakers.

Easier management. WW wants to “meet members where they are,” said WW VP of Product Management Nic Chiktani. Voice management is part of WW’s brand and digital transformation, he said, and it builds on the company’s research indicating that, as one might expect, the easier it is to follow a diet, the more likely members will do so.

Previously, he said, WW launched a Google Home Action, but it wasn’t integrated with WW’s new Wellow food and weight tracking application or with a custom search and discovery API from French startup Algolia. Wellow, which handles natural language queries, also syncs with a member’s daily record, available through the company’s web site and mobile app.

Understanding “smart points.” Now, a WW subscriber can verbally ask their Google Home or Amazon smart speaker  questions such as:

  • How many “smart points” in a banana?
  • How many points do I have left for today?
  • What are some food choices for dinner, with the points I have left for today?

While a general search engine like Google could find the number of calories in, say, a banana, Chiktani pointed out that Google doesn’t really understand “smart points” or WW’s program. “Smart points” are WW’s measurement of food value, since 100 calories from a cookie is not nutritionally the same as 100 calories from a piece of fruit.

At some point, he said, WW is intending to expand Wellow’s intelligence, such as offering a dinner recipe based on smart points remaining for a given user in that day.

Why you should care. As intelligent voice interfaces like Google Assistant and Amazon Alexa are moving past the “gee whiz” phase, brands are beginning to understand the ways in which voice interaction might improve their product or service.

In WW’s case, the introduction of voice management could solve an ongoing hurdle for its customers: the work involved in maintaining a diet and exercise routine. If the interaction works smoothly, and management becomes as easy as conversation, the greater accessibility could make it easier for the company’s marketers to convince prospective customers.


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Credit: MarTech Today By Barry Levine

Previous Post

Point of sale malware campaign targets hospitality and entertainment businesses

Next Post

Why Learning Python Is Important For Machine Learning Aspirants?

Related Posts

The streaming audience by numbers: Friday’s daily brief
Digital Marketing

The streaming audience by numbers: Friday’s daily brief

April 9, 2021
An ideal time for online events to get a makeover
Digital Marketing

Tips on virtual presentations: Thursday’s daily brief

April 8, 2021
You’re going to hear us ROAR: Wednesday’s daily brief
Digital Marketing

You’re going to hear us ROAR: Wednesday’s daily brief

April 8, 2021
Cultural changes affect your customers: Tuesday’s daily brief
Digital Marketing

Cultural changes affect your customers: Tuesday’s daily brief

April 7, 2021
Most agency professionals don’t believe their company is evolving: Monday’s daily brief
Digital Marketing

Most agency professionals don’t believe their company is evolving: Monday’s daily brief

April 6, 2021
Next Post
Why Learning Python Is Important For Machine Learning Aspirants?

Why Learning Python Is Important For Machine Learning Aspirants?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

January 6, 2019
Microsoft, Google Use Artificial Intelligence to Fight Hackers

Microsoft, Google Use Artificial Intelligence to Fight Hackers

January 6, 2019

Categories

  • Artificial Intelligence
  • Big Data
  • Blockchain
  • Crypto News
  • Data Science
  • Digital Marketing
  • Internet Privacy
  • Internet Security
  • Learn to Code
  • Machine Learning
  • Marketing Technology
  • Neural Networks
  • Technology Companies

Don't miss it

Interpretive Analytics in One Picture
Data Science

Interpretive Analytics in One Picture

April 12, 2021
AI and Machine Learning Driven Contract Lifecycle Management for Government Contractors
Machine Learning

AI and Machine Learning Driven Contract Lifecycle Management for Government Contractors

April 12, 2021
Cambridge Quantum Computing Pioneers Quantum Machine Learning Methods for Reasoning
Machine Learning

Cambridge Quantum Computing Pioneers Quantum Machine Learning Methods for Reasoning

April 11, 2021
Why Machine Learning Over Artificial Intelligence?
Machine Learning

Why Machine Learning Over Artificial Intelligence?

April 11, 2021
27 million galaxy morphologies quantified and cataloged with the help of machine learning
Machine Learning

27 million galaxy morphologies quantified and cataloged with the help of machine learning

April 11, 2021
Machine learning and big data needed to learn the language of cancer and Alzheimer’s
Machine Learning

Machine learning and big data needed to learn the language of cancer and Alzheimer’s

April 11, 2021
NikolaNews

NikolaNews.com is an online News Portal which aims to share news about blockchain, AI, Big Data, and Data Privacy and more!

What’s New Here?

  • Interpretive Analytics in One Picture April 12, 2021
  • AI and Machine Learning Driven Contract Lifecycle Management for Government Contractors April 12, 2021
  • Cambridge Quantum Computing Pioneers Quantum Machine Learning Methods for Reasoning April 11, 2021
  • Why Machine Learning Over Artificial Intelligence? April 11, 2021

Subscribe to get more!

© 2019 NikolaNews.com - Global Tech Updates

No Result
View All Result
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News

© 2019 NikolaNews.com - Global Tech Updates