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Home Marketing Technology

Why the MQL Is Broken, and What to Do About It

February 21, 2019
in Marketing Technology
Why the MQL Is Broken, and What to Do About It
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Credit: MarketingProfs
Only 8% of companies say their marketing and sales teams are aligned. The source of the fracture in the relationship? The ubiquitous, but flawed, Marketing-qualified lead (MQL). Here’s what you, as a marketer, can do about that. Read the full article at MarketingProfs
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