Here in this article, I bring to you the highlights of the discussion and LIST out the ways in which Artificial Intelligence dominates the APP INDUSTRY!
Being a Technology enthusiast, I am accustomed to attending seminars every now and then. Last week, I attended one on Artificial Intelligence where this intriguing topic “How is AI influencing Mobile App Development” was brought to the table straight from the industry leaders who shared their knowledge and some deep insights on the impact of AI on mobile app development.
Putting Mundane Tasks In Auto-Pilot
AI could do wonders for your business! I am pretty sure you didn’t know this before. By automating repetitive tasks in an autopilot, Artificial Intelligence for mobile app development can accelerate the development process thus enhancing business productivity. In this blog I have discussed the major benefits of AI.
As most of the monotonous tasks are done using AI-powered bots, app developers get enough time to carry out other value-driven tasks that can boost their work productivity.
According to a research conducted by Accenture, AI technologies help businesses in optimizing resource utilization and getting more tasks done thus boosting productivity by 40%.
AI could automate about half of the activities carried out by the workers, says a report by McKinsey. It stated that more than 2000 work activities across more than 800 occupations can easily get automated. These include physical activities involved in highly predictable and structured environments, as well as in processes such as data collection and data processing.
Thus AI for mobile app development is a preferred choice among app owners. You can also reap these alluring benefits. You just need to hire iOS developer who can help you in integrating AI features in your mobile apps.
Rise of Voice-Based Interfaces
Voice assistants and voice-based interfaces will play an important role in the mobile app industry. With the advent of Artificial Intelligence, more and more users are using their voices to interact with user interfaces for getting their instant queries resolved. About 30% of all the searches will be done without a screen by 2020, says Gartner.
Voice-based interfaces will be the future. With AI-driven chatbots, you no longer have to wait in the queue NOW for getting solutions for your problems. In the coming days, there are good chances of you talking to a chatbot instead of a human for availing customer support services. All thanks to using AI for mobile app development!
According to ComScore, 50% of all the search queries will be voice-based by 2020. So, it’s important that the mobile app developers develop, test and implement these voice-based interfaces into their mobile apps for rendering incredible services to the users.
Delivering a Personalized Experience
In order to stay ahead and to outperform competitors in this disruptive market space, marketers are NOW adopting Artificial Intelligence. Leveraging AI helps companies to predict user patterns and behaviors thus allowing them to understand customer needs and what they actually desire.
A report by Salesforce stated that more marketers are using AI. 29% of them use it to personalize customer engagement. Data also asserts that the marketer’s adoption of AI has grown by 44% since 2017.
By incorporating Artificial Intelligence features into mobile apps, various video streaming apps offer content and product recommendations based on user interests. Netflix and YouTube are the best examples of these. Users can automatically get
recommendations based on their previous viewing history and content preferences.
Lately, Spotify, a popular on-demand music service application increased user engagement using Artificial Intelligence. AI capabilities helped the app to get better insights into customer needs thus offering users with what they desire.
Boosting Customer Retention
Leveraging Artificial Intelligence for mobile app development allows companies to know customer needs thus allowing them to deliver what the customers desire. By offering a more personalized user experience, that is tailored to your audience preferences, enterprises can compel the users to stay hooked on their services forever. This boosts customer retention which is very essential for the success of any app.
If you provide your customers with excellent customer service, then for sure they will come back to your brand over and over again thus resulting in increased sales profits. You can boost revenues for your app businesses too.
All that you need to do is to look for app development companies and hire Android developer for creating well-tailored mobile applications.
Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans. ―Ken Blanchard
Secured Mobile Apps
Using Artificial Intelligence for mobile app development has NOW become a trend. It renders robust security to mobile apps thus securing the apps from malicious attacks and threats. Both Apple and Google use advanced authentication technologies powered by Artificial Intelligence to keep their apps safe from cyber attacks.
Recently launched by Apple, iPhone X uses AI features to recognize faces even if some of the facial features gets changed. Google is the next in the list of big names leveraging AI for mobile app development.
Google launched its Pixel 4 and Pixel 4 XL smartphones, which include a radar-based system for face unlocking along with gestures support. So, clearly these examples let you know how tech giants are using AI capabilities for keeping apps secured.
Let’s read more on the impact of AI on mobile app development. Once your mobile app is out in the market, if it is able to meet the customer’s expectations, then for sure it receives great responses from the users. But what happens later? Just after a few days, the hype around your mobile app dies down and your users start losing interest in your app. This happens with almost all the apps existing across the globe.
Data from Quettra suggest that an average app loses 77% of its daily active users within the first three days after launch. To make it even worse, 25% of the app users never return to your mobile apps after using it for the first time. Poor on-boarding process being one of the main reasons.
Using Artificial Intelligence for mobile app development can help you get out of the problem. AI- driven chatbots can guide new users through the paces. You can use AI capabilities to let users know what they can expect from your mobile apps. This will allow more users to get engaged to your apps thus boosting customer retention. All thanks to the alluring benefits of AI!
One of the biggest advantages of using Artificial Intelligence is to be able to predict user patterns and behaviours. With AI capabilities, mobile applications can now access data and extract relevant insights to predict user behaviour. This allows companies to take smarter decisions and assist them in taking intelligent business moves.
App development companies these days use Artificial Intelligence to identify industry trends, conduct correct analysis of the competitors and to stay abreast with the latest market practices thus allowing you to outperform your competitors in the market space. Remember,
The playing field is poised to become a lot more competitive, and businesses that don’t deploy AI and data to help them innovate in everything they do, will be at a disadvantage, said Paul Daugherty, Chief Technology and Innovation Officer, Accenture [read the article]
Wrapping it All
So, this is how Artificial Intelligence is impacting the mobile app development. You can hire developers for building highly engaging mobile apps suiting your business specifics. They can even assist in incorporating the benefits of AI in your app.
With a number of advanced technologies emerging in the market TODAY, Artificial Intelligence has undoubtedly proved its mettle by automating mundane tasks, delivering a personalized experience, boosting customer retention and rendering robust security to the apps allowing mobile apps to engage more than ever before. This is essential for any app because,
There is only one boss: the Customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else, said Sam Walton.