For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels?
In this Solutions Track session from MarTech East, Tom Treanor from Arm Treasure Data will share the results of a new Forbes personalization survey with industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a Customer Data Platform can be used to maximize personalization results on the right channels that matter for your business.
Register today for “The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter,” sponsored by Arm Treasure Data