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Home Marketing Technology

What People Do During the Super Bowl

January 31, 2019
in Marketing Technology
What People Do During the Super Bowl
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Credit: MarketingProfs

Many consumers do not devote their full attention to what’s happening on the field while the Super Bowl is on, according to recent research from AdColony.

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The report was based on data from a survey of 443 people in the United States age 13 and older.

Some 39% of general consumers say they text during the big game, and 39% say they look at social media.

Even consumers who self-identify as football fans aren’t necessarily always watching the action: Some 16% say they use gaming apps during the Super Bowl, 15% look at news/sports apps, and 14% check social media.


Check out the infographic for more findings from the survey:

About the research: The report was based on data from a survey of 443 people in the United States age 13 and older.

Credit: MarketingProfs By:

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