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Home Marketing Technology

Virtual Conferences and Events: The Future of Business Gatherings?

May 6, 2020
in Marketing Technology
Virtual Conferences and Events: The Future of Business Gatherings?
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Business events and gatherings large and small, from annual summits to user conferences, tradeshows, company offsites and everything in between, have been canceled in the era of COVID-19—at the cost of billions of dollars.

But what about in the Post-COVID era, whenever that might be (optimists might think a few months; pessimists, a few years)? What is the future of business gatherings once the crisis is contained?

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Even in the midst of the pandemic, some popular marketing conferences have gone entirely online. That would seem to point to a future in which virtual conferences and events occupy a significantly larger role in the business world.

And the benefits are various: no travel costs; lower admission costs; reduction in environmental impact; and no venue/food/equipment costs for the hosts, who therefore have more budget on programming and speakers, resulting in a better experience for attendees.


Credit: MarketingProfs By:

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