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Home Marketing Technology

Video Marketing Guide: Strategy and Tactics

January 18, 2019
in Marketing Technology
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Credit: MarketingProfs

Video is becoming a progressively more important component of online marketing strategy. But a key part to creating a successful video strategy is to know whom you’re targeting.

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The team at digital marketing and analytics training company Digital Vidya put together an infographic that explores the power of video marketing and offers some best-practices to keep in mind. It also explains how video can be used at various stages of a marketing funnel.

Awareness stage. Videos made specifically for social media can help you get the word out about your brand. You can outline a problem that you’re helping to solve, such as with an explainer video, but make sure to focus on your brand’s core values, since the video may be a viewer’s first interaction with your brand. Measure success by assessing view counts and view length.

Consideration stage. Some 64% of consumers are more likely to buy a product online after watching a video about it. Testimonial videos can be especially powerful at this stage, or you might consider an in-depth breakdown of exactly how your product works.


Conversion stage. Because emotion is a strong factor in decision-making, this stage is the right time to explain how easy, simple, or useful your process is—to get viewers excited about trying it. A personalized video will help you connect even more.

Check out the full infographic to make your videos the most effective they can be:

Credit: MarketingProfs By:

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