Sunday, February 28, 2021
  • Setup menu at Appearance » Menus and assign menu to Top Bar Navigation
Advertisement
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
No Result
View All Result
Home Marketing Technology

Understanding Modern Marketing: The Digital Evolution

August 3, 2019
in Marketing Technology
Understanding Modern Marketing: The Digital Evolution
585
SHARES
3.3k
VIEWS
Share on FacebookShare on Twitter

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What’s the new relationship between Marketing and Sales?

This article explores the rise of “digital” in marketing—its origins and its impacts on traditional sales and marketing strategy.

You might also like

21 Must-Know Instagram Facts for 2021

B2B Tech Marketing Channels: 2021 Strategies & Plans

How to Identify and Prioritize Marketing Ideas

Are The 4Ps of Marketing Still Important?

The 4Ps model—product, price, promotion, and place—was the marketing strategy of choice for much of the 20th Century. It made complete sense for marketers primarily tasked with reaching target audiences without any direct communications channel, nor ones that afforded meaningful feedback. Print media, television, and radio were the dominant marketing channel groups from which 20th century buyers would gain knowledge of products, services, news, events, and trends.


Advertisers would match their assumptions about their customer groups to relevant channels: homeware products marketed through daytime television, sporting goods through sports magazines, and toys during Saturday morning children’s TV sessions.

The following diagram illustrates how the 4Ps model worked: To reach your target marketing, simply set an appropriate “marketing mix” of product, price, promotion, and place.

The Emergence of Customer-Centricity

Credit: MarketingProfs By:

Previous Post

Get started with a sample weather cancellation service

Next Post

What is Reality? — An introspection about the world around me.

Related Posts

21 Must-Know Instagram Facts for 2021
Marketing Technology

21 Must-Know Instagram Facts for 2021

February 26, 2021
B2B Tech Marketing Channels: 2021 Strategies & Plans
Marketing Technology

B2B Tech Marketing Channels: 2021 Strategies & Plans

February 25, 2021
How to Identify and Prioritize Marketing Ideas
Marketing Technology

How to Identify and Prioritize Marketing Ideas

February 25, 2021
How to Nail Virtual and Digital Communication
Marketing Technology

How to Nail Virtual and Digital Communication

February 25, 2021
6 Tips for Measuring LinkedIn Ad Campaigns
Marketing Technology

6 Tips for Measuring LinkedIn Ad Campaigns

February 24, 2021
Next Post
What is Reality? — An introspection about the world around me.

What is Reality? — An introspection about the world around me.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

January 6, 2019
Microsoft, Google Use Artificial Intelligence to Fight Hackers

Microsoft, Google Use Artificial Intelligence to Fight Hackers

January 6, 2019

Categories

  • Artificial Intelligence
  • Big Data
  • Blockchain
  • Crypto News
  • Data Science
  • Digital Marketing
  • Internet Privacy
  • Internet Security
  • Learn to Code
  • Machine Learning
  • Marketing Technology
  • Neural Networks
  • Technology Companies

Don't miss it

Cybercrime groups are selling their hacking skills. Some countries are buying
Internet Security

Cybercrime groups are selling their hacking skills. Some countries are buying

February 28, 2021
New AI Machine Learning Reduces Mental Health Misdiagnosis
Machine Learning

Machine Learning May Reduce Mental Health Misdiagnosis

February 28, 2021
Why would you ever trust Amazon’s Alexa after this?
Internet Security

Why would you ever trust Amazon’s Alexa after this?

February 28, 2021
AI & ML Are Not Same. Here's Why – Analytics India Magazine
Machine Learning

AI & ML Are Not Same. Here's Why – Analytics India Magazine

February 27, 2021
Microsoft: We’ve open-sourced this tool we used to hunt for code by SolarWinds hackers
Internet Security

Microsoft: We’ve open-sourced this tool we used to hunt for code by SolarWinds hackers

February 27, 2021
Is Wattpad and its machine learning tool the future of TV? — Quartz
Machine Learning

Is Wattpad and its machine learning tool the future of TV? — Quartz

February 27, 2021
NikolaNews

NikolaNews.com is an online News Portal which aims to share news about blockchain, AI, Big Data, and Data Privacy and more!

What’s New Here?

  • Cybercrime groups are selling their hacking skills. Some countries are buying February 28, 2021
  • Machine Learning May Reduce Mental Health Misdiagnosis February 28, 2021
  • Why would you ever trust Amazon’s Alexa after this? February 28, 2021
  • AI & ML Are Not Same. Here's Why – Analytics India Magazine February 27, 2021

Subscribe to get more!

© 2019 NikolaNews.com - Global Tech Updates

No Result
View All Result
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News

© 2019 NikolaNews.com - Global Tech Updates