Artificial Intelligence has always been a popular technology. It continues to steal the show with its incredible advantages. Here are the reasons why businesses are using AI for Mobile App Development.
With the advent of the digital age, the number of smartphones being developed in the marketplace have risen now. No wonder people are accessing varied mobile apps and its intriguing features now more than ever before.
Mobile app development has become the cornerstone of businesses these days. The mobile market may seem oversaturated, as there are already over 4,100,000 apps in the Google Play Store and Apple App Store combined, says Statista.
With the growing number of apps in the market space, the competition for sustenance has risen. This is why businesses now are looking for a technology that can create well-tailored mobile apps that keeps users connected to your services or products. Thus, AI in mobile development has become a preferred option to offer personalized user experience.
The statistic shows market size and revenue forecasts for the global artificial intelligence market from 2015 to 2025, says Statista.
Why choose AI for Mobile App Development?
When it comes to the number of available apps in the biggest app stores, Google Play and the Apple App Store lead the ranking with 3.8 million and 2 million available apps respectively. According to mobile app developers and publishers, the majority of apps are free to download.
A mobile app is important- it helps your customers in accessing your services easily without facing any hassles. So, it is important that the app should be customized to meet user expectations and needs. Here comes the use of Artificial Intelligence in Mobile apps!
Statista reported, by 2025 the worldwide market worth of Artificial Intelligence is going to cross $89 Billion.
You can read further to get the answer to this — Why choose AI for mobile app development. When it comes to enhancing user engagement and customer retention, AI is always useful. You can hire an AI developer to leverage AI benefits in your mobile apps too.
AI-enabled techniques are able to grow business revenues by allowing companies to understand customer behaviour based on previous shopping patterns. In this blog, I have discussed how using AI in Mobile app development has become a trend now. Let’s read further to know more.
AI for Delivering Personalized Content!
By offering personalized content to your users, you can compel them in staying hooked to your services. This is how Artificial Intelligence comes into picture. With the help of advanced AI algorithms, AI in mobile development enables companies in knowing about the likes and dislikes of their customers.
This analysis helps them in sending personalized messages, mails and shopping suggestions to your users. u can find out the products or services that they. This is why customers crave personalization.
73% of consumers prefer to do business with brands that take their personal preferences into account. Investing in personalization is good for brands.
If your app isn’t intriguing for the end user, then it fails to serve the desired purpose. Personalized mails and messages sent to the users compels your users to keep coming back to your services.
Netflix is one of the best examples of how using AI for mobile development enhances business profits. Netflix uses AI functionality to read and analyze customer behaviour. They then use it for rendering product suggestions apt for the targeted audiences and which helps them in staying connected to your services.
Research from McKinsey found that brands that excel at personalization deliver five to eight times the marketing ROI and boost their sales by more than 10% over companies that don’t personalize.
The research also stated that personalization can be an overwhelming and time-consuming task, it’s made simpler through artificial intelligence. In fact, it’s never been easier to understand consumers and create personalized offers with AI.
This is how using Artificial Intelligence in mobile apps helps to improve personalization. Improved personalization results in enhancing customer experience and improving the brand identity of your business.
AI for Increased App Productivity!
By leveraging advanced techniques of AI in Mobile development, businesses can increase app productivity. Let’s see how. Microsoft Office 365 and Google’s “G Suite” use AI strategies to streamline business efficiency. A special feature allows the users to auto-generated email responses which just require a short answer.
Microsoft has been incorporating strategies of Artificial Intelligence in Mobile Apps thus allowing the users to scan through humongous data to find out the most relevant ones. AI-enables products such as Delve and Office Graph helps increase work productivity. Delve enables the users to search for the most essential data among a large amount of data.
On the other hand, Office Graph is the fundamental framework that allows users to collect information about communications in between objects and users such as documents or other content. If you are looking for innovative ideas for creating mobile apps for your business, then reading this blog will surely help.
AI for the Internet of Things!
The use of smart home devices and AI-controlled smart home gadgets have revolutionized the entire business space. By using AI in Mobile app development, companies are bringing smart applications into the market today that can run on commands and instructions.
The linked mobile apps with smart IoT devices use AI algorithms to function. Here is the answer to this trending question- Why choose AI for Mobile App Development? Smart devices made by businesses these days are using Artificial Intelligence in mobile apps. This integration of AI techniques into mobile apps has given a great push to business profits. Read more on Mobile App development here.
Amazon Alexa, Apple Siri and Google Assistant are the best examples of this. Google Assistant uses Artificial Intelligence to recommend music tracks based on the list of the choices available to the users as per their choice and likings. AI-enabled Siri also makes use of AI in comprehending our speech well in-time to change it over into the content.
Good Read: Should Your Business Build A Mobile App? 12 Questions To Help You Decide!
By now, I am pretty sure that you have a clear idea of how businesses are using AI in mobile app development. Trend-setters are constantly looking for ways to introduce new features in their mobile apps so that they can keep their users connected to their products or services.
AI-enabled solutions help mobile app developers in creating apps that can send tailored mails and messages to the targeted audiences. This helps businesses to survive the competition by increasing work productivity. Moreover, AI features incorporated into mobile apps enables users to get access of smart devices with ease.