Are you bidding too high for your own brand terms? Or maybe too low? Do you know how to cost-effectively build and maintain brand equity in your search advertising?
If you are struggling with the answers to these types of questions, it’s time to learn how to use AI-driven strategies to protect your brand – and bid smarter. In this ever-expanding digital advertising space, where advertisers compete for the same customers, you’re often faced with aggressive brand bidding techniques and trademark infringements that drive up your CPC costs and cross-advertising investments, and dilute your brand.
Join us as we walk through real-life examples of how brands have successfully leveraged AI to help guard their brand across channels, as well as protect and monetize what’s rightfully theirs – their customers.
Register today for “Stop Overbidding for What’s Yours!” produced by Digital Marketing Depot and sponsored by Adthena.
About The Author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
Credit: MarTech Today By Digital Marketing Depot
