Customer engagement goes beyond the sales journey; it is about the way a brand or business establishes a relationship with its customers — prior to, during, and post-sales — to build brand loyalty and awareness. A well planned and skillfully executed customer engagement strategy increases customer satisfaction, loyalty, and advocacy.
Customer engagement has become the top priority for brands.
Businesses can no longer depend on just pricing or marketing alone to win customer loyalty, they need to build a personalized customer experience that reflects the uniqueness of their brand. The Senior Vice president for Google Ads, says “Customers have never been so hard to please and marketers have never had as many opportunities to please them”. A Digital Trends survey conducted by Adobe reveals that companies endeavour to focus on improving customer experience. As per the survey, companies committed to customer engagement are shown to outperform their competitors. Optimizing customer experience was considered the single most exciting opportunity by companies that participated in the survey.
With the importance of customer engagement strategy being established, the next question would be: Which is the most effective channel for customer engagement? Customers want to be heard and expect real-time responses to their queries. As per the Genesys State of Customer Experience research, 64% of the millennials value personalization and anticipation of the experience based on their historical data. The research also revealed that the expectations of the older generation are completely different from that of the millennial customer. Baby boomers (45%) value privacy over personalization. Businesses working on their customer engagement strategies need to keep the different groups’ expectations in mind.
AI-Based Customer Engagement Strategy
The State of the Connected Consumer report, published by Salesforce, reveals that 75% of the customers expect companies to use new technologies to create better experiences. The report also states that 62% of the customers were open to the use of AI (Artificial Intelligence) in improving customer experience. These statistics reiterate the relevance of using artificial intelligence technology in improving customer engagement. Companies looking to deliver a personalized customer experience can bank on AI technology. The key to a strong customer experience lies in data-driven relationship management built on data analytics and artificial intelligence technology.
AI technology helps build a strong customer engagement strategy based on data unification, delivery of real-time insights, and business context. Here are a few applications of AI in improving customer experience:
Virtual assistants: AI chatbots, AI-based Holograms, and AI concierge services are some of the ways in which AI technology is being used for effective customer engagement. AI chatbots are AI-based conversation agents that are used by many businesses to engage customers. AI chatbots are capable of providing immediate personalized responses around the clock to customers. Intelligent holograms are capable of interacting with customers and gathering valuable user analytics. Delivering marketing messages or providing customer support — regardless of location and time — is possible with AI-based holograms. Winimy AI, a company that moves ahead with AI technology, has introduced Holographic telepresence to Asia with AI Hologram technology. Here is a demo of this breakthrough technology that has a wide scope of applications from corporate meetings to customer engagement.
Predictive personalization: Artificial intelligence technology can be used by businesses to create experiences that can be seamlessly integrated with everyday lives. Intelligent prediction and personalization will make customers feel as if every product or brand experience is exclusively created for them.
AI-enabled Customer Analytics: AI-enabled customer analytics is capable of sifting through very large and complex data spaces and uncover highly relevant business insights. AI-powered analytics is capable of highly accurate predictions of future behaviors.
AI Holograms for Better Customer Engagement
Holograms powered by artificial intelligence and augmented reality can provide next-gen AI Concierge services for many types of businesses as they hold the ability to support personalized service, real-time, at multiple locations simultaneously. Winimy AI has also designed AI concierge solutions that can be used for wayfinding in malls, at events and conferences for better control over event experience and customer care services in hotels.
Smart assistive technology like AI Holograms can enhance the interaction between the customer and the brand. Intelligent holograms can be used for diverse applications — from cars to home assistant devices — for new and unique customer experience. AI brings personalization into hologram-based customer engagement services through data analytics. Other applications of AI-based holograms are car dashboard assistants, gaming assistants, automotive assistants, and conversational assistants.
Realistic and Personalized Customer Engagement with AI Holograms
Given the unlimited potential of artificial intelligence technology, businesses can personalize and enhance their customer engagement strategies by leveraging AI. AI Concierge services have already made a big splash in the customer engagement sphere. By weaving data analytics into customer engagement, AI Concierge services can provide tailor-made customer experiences that help build loyalty and satisfaction.
AI-based Holograms can create an interactive and personalized customer experience that helps build your brand presence in a big way. Wayfinding, concierge services, and check-in services are some of the areas where intelligent holograms can be used for better customer engagement. Advanced technologies like natural language processing can greatly enhance the effectiveness of customer engagement using AI Holograms. Winimy AI believes in the unlimited potential of AI technology. They have pioneered several AI-based solutions that can be used for applications such as holograms, concierge services, wayfinding in malls, events and conferences, and hospitality services.
If you would like to take your business forward with the power of AI technology, we have some interesting ideas for you. Reach out to us at versa@winimy.com for more information.
Credit: BecomingHuman By: Winimy AI
