Wednesday, March 3, 2021
  • Setup menu at Appearance » Menus and assign menu to Top Bar Navigation
Advertisement
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
No Result
View All Result
Home Digital Marketing

Share Your Martech Stack and Support Girls Who Code

February 27, 2020
in Digital Marketing
Share Your Martech Stack and Support Girls Who Code
586
SHARES
3.3k
VIEWS
Share on FacebookShare on Twitter

Last year, in the spirit of The Stackies, I undertook the exciting (and somewhat daunting) exercise of charting Third Door Media’s entire marketing technology stack. I documented the journey on MarTech Today — and noted several insights and lessons learned. It was an illuminating exercise and one I recommend highly. But in recent discussions with fellow marketers, I’ve found that not many have taken the leap.

Here are five reasons why you should visualize your martech stack:

You might also like

Introducing Research Tuesdays: Tuesday’s daily brief

Semrush plans to go public after posting big 2020 growth

Pinterest powers up creators during stressful times: Monday’s daily brief

  1. You’ll spot redundant or outdated tools and technologies.
  2. Filling in integrations and connection points will highlight gaps in your marketing flow and potential issues within your customer journey.
  3. It’s a terrific collaborative exercise: You’ll talk to folks outside your department — always a good idea with side benefits!
  4. It helps onboarding new hires and consultants.
  5. It will help your marketing teams understand your stack and integrations, and enable them to step back to see your stack from a different perspective.

Another great reason to visualize your stack? So you can enter it in the 2020 Stackie Awards!

The Stackies celebrate the intricacies of marketing stacks from organizations across the planet. Over the past five years, we have seen some amazing submissions, which we publish, ungated, so the entire community can learn from them.

It’s your turn to share your stack and educate the community!

  • Create a 16:9 slide that illustrates the way you conceptualize your marketing stack — the different tools you use and how you think about the way they fit together.
  • Upload your slide before midnight PST on Friday, March 20, 2020. Use this link to submit your entry.
  • There’s no cost to enter. In fact, for every qualified entry (i.e., a meaningful stack slide), we will donate $100 to Girls Who Code, up to a total of $10,000!

Use these templates and tools to help you get started!

I want so badly for you to submit your stack, I’ve turned our own spreadsheet into a template to jumpstart your journey. Download it here. We also partnered with CabinetM (check out their video tutorial) and Martechbase to give you access to their visualization tools — use them and you’ll also score 15% off your MarTech registration!

Of course, if you prefer a D-I-Y approach, have at it! Check out past winners to soak up some Stackie inspiration. We can’t wait to see what you create.

We’ll publish the deck of all stacks and host a celebratory awards ceremony during the opening reception of The MarTech Conference in San Jose on April 15. Five entries that our judges deem as particularly “outstanding” will be awarded trophies.

One final note: The Stackies isn’t a graphic design contest. It’s about sharing your thinking, collaborating with the community and understanding how your marketing technologies help you deliver a great customer experience. So have fun with it!



About The Author

Marc serves as Third Door Media’s SVP Marketing & Experience. He is a twenty+ year digital marketer with a proven track record of revenue & digital fundraising growth. He’s led high-growth change at a wide range of organizations, helping companies ranging from startups to large enterprises.


Credit: MarTech Today By Marc Sirkin

Previous Post

AI needs to be controlled. But lazy humans may not be up to the job

Next Post

AI in B2B Marketing: Human vs. Martech Intelligence

Related Posts

Introducing Research Tuesdays: Tuesday’s daily brief
Digital Marketing

Introducing Research Tuesdays: Tuesday’s daily brief

March 3, 2021
Semrush plans to go public after posting big 2020 growth
Digital Marketing

Semrush plans to go public after posting big 2020 growth

March 2, 2021
Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week
Digital Marketing

Pinterest powers up creators during stressful times: Monday’s daily brief

March 2, 2021
Take our martech survey: Friday’s daily brief
Digital Marketing

Take our martech survey: Friday’s daily brief

February 27, 2021
60+ free martech sessions. The agenda is live!
Digital Marketing

60+ free martech sessions. The agenda is live!

February 26, 2021
Next Post
AI in B2B Marketing: Human vs. Martech Intelligence

AI in B2B Marketing: Human vs. Martech Intelligence

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

January 6, 2019
Microsoft, Google Use Artificial Intelligence to Fight Hackers

Microsoft, Google Use Artificial Intelligence to Fight Hackers

January 6, 2019

Categories

  • Artificial Intelligence
  • Big Data
  • Blockchain
  • Crypto News
  • Data Science
  • Digital Marketing
  • Internet Privacy
  • Internet Security
  • Learn to Code
  • Machine Learning
  • Marketing Technology
  • Neural Networks
  • Technology Companies

Don't miss it

New app rollout helps reduce paperwork for NSW frontline child protection caseworkers
Internet Security

New app rollout helps reduce paperwork for NSW frontline child protection caseworkers

March 3, 2021
Cloudera: An Enterprise-Level Play On Machine Learning And Big Data – Seeking Alpha
Machine Learning

Cloudera: An Enterprise-Level Play On Machine Learning And Big Data – Seeking Alpha

March 3, 2021
The Symbolic World: Raising A Turing’s Child Machine (1/2) | by Puttatida Mahapattanakul | Feb, 2021
Neural Networks

The Symbolic World: Raising A Turing’s Child Machine (1/2) | by Puttatida Mahapattanakul | Feb, 2021

March 3, 2021
Top 10 ‘Brand Guardian’ Most Famous, Most Reputable CEOs
Marketing Technology

Top 10 ‘Brand Guardian’ Most Famous, Most Reputable CEOs

March 3, 2021
Linux Mint may start pushing high-priority patches to users
Internet Security

Linux Mint may start pushing high-priority patches to users

March 3, 2021
Microsoft Ignite Data and Analytics roundup: Platform extensions are the key theme
Big Data

Microsoft Ignite Data and Analytics roundup: Platform extensions are the key theme

March 3, 2021
NikolaNews

NikolaNews.com is an online News Portal which aims to share news about blockchain, AI, Big Data, and Data Privacy and more!

What’s New Here?

  • New app rollout helps reduce paperwork for NSW frontline child protection caseworkers March 3, 2021
  • Cloudera: An Enterprise-Level Play On Machine Learning And Big Data – Seeking Alpha March 3, 2021
  • The Symbolic World: Raising A Turing’s Child Machine (1/2) | by Puttatida Mahapattanakul | Feb, 2021 March 3, 2021
  • Top 10 ‘Brand Guardian’ Most Famous, Most Reputable CEOs March 3, 2021

Subscribe to get more!

© 2019 NikolaNews.com - Global Tech Updates

No Result
View All Result
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News

© 2019 NikolaNews.com - Global Tech Updates