Friday, March 5, 2021
  • Setup menu at Appearance » Menus and assign menu to Top Bar Navigation
Advertisement
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
No Result
View All Result
Home Marketing Technology

Online Customer Experience, Chatbots, Trends

September 26, 2019
in Marketing Technology
Online Customer Experience, Chatbots, Trends
586
SHARES
3.3k
VIEWS
Share on FacebookShare on Twitter

How important is customer experience? Fully 84% of customers say the experience is just as important as the product or service you sell, Salesforce’s 2019 State of the Connected Customer research found.

Yet, today’s online consumer frequently confronts a host of frustrations when attempting to interact and engage with businesses online, according to Drift’s 2019 State of Conversational Marketing study.

You might also like

Brand Positioning and Competitors’ Positioning

A Quick Guide to Understanding YouTube Ads [Infographic]

CRM Shortcomings Leading to Lost Revenue

They can’t get answers to simple questions (34% of those surveyed by Drift said so), sites are hard to navigate (30%), search options on the site aren’t useful (21%), and more:


Accordingly, people still rely heavily on email for communication: 33% of respondents told Drift they use email more than in the past; 22% said they use it less.

Consumers are also more open to using newer technologies for engaging with companies online: Only 14% would prefer filling out an online form over chatting with a chatbot, Drift found. And their expectations of chatbots are pretty high:

Moreover, consumers expect quicker responses from online chat and chatbots vs. from forms they fill out:

Those findings are a sign of the rise of conversational marketing—a category now recognized by Gartner and software review site G2.


“Instead of forcing people to go through lead capture forms and wait days for a response, conversational marketing uses targeted messaging and intelligent chatbots to engage with people when they’re on your website,” according to Drift. “Making it easier for people to engage with your business will help you convert more of the right leads faster.”

Despite the perception that older generations are loath to accept new technology, Baby Boomers expect more from chatbots than Millennials do in 4 of the 9 benefit categories outlined in the 2019 State of Conversational Marketing report:

  1. Answers to simple questions (54% of Baby Boomers vs. 46% of Millennials)
  2. Complaints resolved quickly (40% of Baby Boomers vs. 34% of Millennials)
  3. Detailed / expert answers (29% of Baby Boomers vs. 27% of Millennials)
  4. Easy communication (40.9% of Baby Boomers vs. 40.6% of Millennials)

Check out more findings from the 2019 State of Conversational Marketing study.

About the research: Drift and SurveyMonkey fielded the study on April 29, 2019 with 1,085 adult consumers in the United States. The sample was balanced by age and gender according to the US Census. Responses were collected using SurveyMonkey Audience, a global market research panel, and are representative of the adult online population.

Credit: MarketingProfs By:

Previous Post

Google removes Android apps caught grossly overcharging users for basic features

Next Post

Stop hate speech against AI and robots

Related Posts

Brand Positioning and Competitors’ Positioning
Marketing Technology

Brand Positioning and Competitors’ Positioning

March 5, 2021
A Quick Guide to Understanding YouTube Ads [Infographic]
Marketing Technology

A Quick Guide to Understanding YouTube Ads [Infographic]

March 5, 2021
CRM Shortcomings Leading to Lost Revenue
Marketing Technology

CRM Shortcomings Leading to Lost Revenue

March 4, 2021
What Is Intent Data? How to Get Started
Marketing Technology

What Is Intent Data? How to Get Started

March 4, 2021
How to Get More Marketing-Qualified Leads
Marketing Technology

How to Get More Marketing-Qualified Leads

March 4, 2021
Next Post
Stop hate speech against AI and robots

Stop hate speech against AI and robots

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

January 6, 2019
Microsoft, Google Use Artificial Intelligence to Fight Hackers

Microsoft, Google Use Artificial Intelligence to Fight Hackers

January 6, 2019

Categories

  • Artificial Intelligence
  • Big Data
  • Blockchain
  • Crypto News
  • Data Science
  • Digital Marketing
  • Internet Privacy
  • Internet Security
  • Learn to Code
  • Machine Learning
  • Marketing Technology
  • Neural Networks
  • Technology Companies

Don't miss it

With its acquisition of Auth0, Okta goes all in on CIAM
Internet Security

With its acquisition of Auth0, Okta goes all in on CIAM

March 5, 2021
Survey Finds Many Companies Do Little or No Management of Cloud Spending  
Artificial Intelligence

Survey Finds Many Companies Do Little or No Management of Cloud Spending  

March 5, 2021
UVA doctors give us a glimpse into the future of artificial intelligence
Machine Learning

UVA doctors give us a glimpse into the future of artificial intelligence

March 5, 2021
Labeling Case Study — Agriculture— Pigs’ Productivity, Behavior, and Welfare Image Labeling | by ByteBridge | Feb, 2021
Neural Networks

Labeling Case Study — Agriculture— Pigs’ Productivity, Behavior, and Welfare Image Labeling | by ByteBridge | Feb, 2021

March 5, 2021
Brand Positioning and Competitors’ Positioning
Marketing Technology

Brand Positioning and Competitors’ Positioning

March 5, 2021
Singapore Airlines frequent flyer members hit in third-party data security breach
Internet Security

Singapore Airlines frequent flyer members hit in third-party data security breach

March 5, 2021
NikolaNews

NikolaNews.com is an online News Portal which aims to share news about blockchain, AI, Big Data, and Data Privacy and more!

What’s New Here?

  • With its acquisition of Auth0, Okta goes all in on CIAM March 5, 2021
  • Survey Finds Many Companies Do Little or No Management of Cloud Spending   March 5, 2021
  • UVA doctors give us a glimpse into the future of artificial intelligence March 5, 2021
  • Labeling Case Study — Agriculture— Pigs’ Productivity, Behavior, and Welfare Image Labeling | by ByteBridge | Feb, 2021 March 5, 2021

Subscribe to get more!

© 2019 NikolaNews.com - Global Tech Updates

No Result
View All Result
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News

© 2019 NikolaNews.com - Global Tech Updates