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Home Marketing Technology

Old vs. New Logo: How People Feel About Brand Redesigns

January 29, 2020
in Marketing Technology
Old vs. New Logo: How People Feel About Brand Redesigns
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How do people feel about some of the biggest logo changes of last year? Do they like the revamped version or the previous look?

To find out, Visual Objects surveyed 1,000 consumers in the United States on whether they prefer the new or old version of the logos of six brands that conducted redesigns in 2019: Facebook, Yahoo, Slack, Zara, Sears, and Lord & Taylor.

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Some 80% of consumers prefer Facebook’s old logo, and 20% prefer the new logo:


Credit: MarketingProfs By:

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