Machine learning gives marketing a makeover

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Credit: Google News

Machine learning gives marketing a makeover – MIT Technology Review

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Marketers are turning to machine learning (ML) and data analytics to process customer information and produce insights they can act on. That’s a key finding from a 2018 survey conducted by MIT Technology Review Insights in association with Google. This collection explores the results of that research, examining ML’s impact on marketing in general as well as in specific industries.

Credit: Google News

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