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Home Marketing Technology

How to Use Influencer Content in Paid Media

September 11, 2019
in Marketing Technology
How to Use Influencer Content in Paid Media
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Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over?

Marketers who use influencer marketing as a tactic are repurposing that content in their other paid media, such as display and programmatic advertising, according to Linqia.

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An infographic by the influencer marketing platform claims using influencer content in paid media has outperformed branded content by up to 266% in clickthrough rate.

So how do you take influencer’s social media content and turn it into programmatic creative? The infographic offers five tips for using influencer-generated in your advertising.


Check it out:

Credit: MarketingProfs By:

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