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Home Marketing Technology

How to Set Up and Use Your Small Business Instagram Profile

October 4, 2019
in Marketing Technology
How to Set Up and Use Your Small Business Instagram Profile
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Today, a social media strategy is crucial for most businesses—especially since there are nearly 3 billion social media users around the world.

For many small business owners, Instagram seems an obvious choice, considering how well the image-based platform lends itself to brand-building—as well as promotions. But you need to define objectives and key success metrics to ensure a healthy return on investment.

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And, of course, you need to set up a killer profile—then follow some best-practices to engage users and get your message out.

That’s where an infographic from small business financial resources provider Fundera can help.


It outlines the anatomy of a small business Instagram account in three parts: your bio, your content mix, and your engagement strategy. Optimizing those elements of your Instagram profile will help you implement a successful program.

Check out the infographic to learn more:

Credit: MarketingProfs By:

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