Monday, April 19, 2021
  • Setup menu at Appearance » Menus and assign menu to Top Bar Navigation
Advertisement
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
No Result
View All Result
Home Marketing Technology

How to Make Company-Culture Videos

September 16, 2020
in Marketing Technology
How to Make Company-Culture Videos
585
SHARES
3.2k
VIEWS
Share on FacebookShare on Twitter

In a fleeting digital world, empathy toward customers is an invaluable asset. In turn, companies that fail to let audiences peek into their own human side also fail to build trustful and lasting relationships with potential clients.

Doubly so in a B2B environment: customers like to associate friendly faces they can rely on with the company they’re doing business with.

You might also like

How to Tell If You Have a Toxic Boss [Infographic]

Trust-Based Marketing: Why Honesty and Integrity Pay

Instagram Engagement Trends | Study

As the finest video companies out there will tell you, company-culture videos are among the most effective types of content you can use to foster empathy and win your customer’s hearts.

But—there’s always a “but”—for your video to have that desired effect, you need to reach five key milestones. This article will lay those out and discuss tricks and tips that will help you get the most out of your company-culture video.


1. Define your company’s identity (It’s more than what you sell)

Your brand is more than just the products and services you commercialize. Of course, your audience might have first heard about you from a product ad or a review from a colleague, but with a company-culture video they’ll get to know the values that build your identity.

Many brands can sell the same product, but no two brands have the same set of values. That’s also why no two company-culture videos can be the same; your piece should be a singular reflection of your brand’s unique personality.

So, the first thing you’ll want to do is to draft a list of the core values that encompass your company culture. You can start big, with “integrity” and “social responsibility,” for example, and then work toward more specific goals associated with your everyday tasks—such as “workplace diversity” and “promoting creativity and out-of-the-box ideas.”

2. Use the power of storytelling

You’re probably wondering: How can your video communicate such abstract and universal values as integrity or social responsibility? The answer: through storytelling.


Storytelling is the oldest art form; it has shaped the way we communicate since the beginning of time. There’s a reason we are drawn to characters, plot, and a three-act structure of beginning, middle, and end.

In your video, your brand’s values will be represented by the people who work in your company and their actions. Writing your script with that in mind will give a clear order to your ideas and let you figure out captivating ways to tell your brand’s story.

It’s also useful to think about your company-culture video as an explainer video: You’re using relatable characters in your story (in your case, real workers!) to create an emotional connection with your audience.

The following example below has become a sort of a classic company video. It features BambooHR employees talking about what happens after they finish work at the office. Balancing work with life plays a huge part in the company’s culture, and in this piece they find the perfect way to illustrate that.

 

3. Interview your company’s workers

A company-culture video isn’t complete without interviewing the people who do the work. They are the friendly faces your audience will associate with your company, and help to prevent customers from thinking about your brand as a faceless corporation.

Draft a list of the main questions you want to ask your workers, but also leave room for small talk and open-ended questions. The best interviews don’t feel like interrogations, so try to capture the natural flow of a conversation.

One more thing: using real people and not actors is an unbreakable rule of every company-culture video. Doing otherwise would defeat the entire purpose of your piece! After all, your company is only as good as the people who work in it: a unique set of individuals united and working toward the same goal.

4. Get creative!

Maybe “fun” is not the first thing that comes to mind when thinking about corporate videos… but it should be! By balancing a heartful and entertaining tone, your video will stick in your audiences’ minds.

Some companies prefer an overtly dramatic and serious video about their company’s story and values, but most of those feel off-tone. The most interesting pieces are the ones that offer a real glimpse into what a normal day in the office looks like—including all of its inside jokes and quirkiness!

In the following example, Basecamp decided to play a game of blind coffee taste with employees. It’s an inventive way of getting to know its workers and shows how trust plays a key part in the company’s success.

 

5. Promote your finished piece

Once you are done working on the final cut of your video, it’s time to get your audience to watch it!

Of course, the first thing you’ll want to do is to post it on social media, especially where your company has a big presence, and on business-oriented platforms such as LinkedIn. You can even make a shorter version of the video and upload it natively to boost engagement.

But your promotion shouldn’t stop there. Your company-culture video will look amazing and capture your audience’s attention on your company’s landing page, especially if you have an “About Us” section. Also consider including your piece as part of your email marketing strategy, and send it to your customers. We all like to know more about the companies we buy from!

Last but definitely not least, share your video with your coworkers! It will make them feel proud to be represented as part of your company’s values.

* * *

Company-culture videos have long been used as a tool for recruiting new workers. If your company is proud of its work culture, there’s no better way than a video for showing that to your B2B clients. With the five key tips outlined in this article, you should be ready to go produce your own piece.

Remember: People trust people. It’s as simple as that.

Editor’s note: Article 1 in this three-part fortnightly series is “How to Make Product Videos That Actually Drive Sales.” Article 3 will be “Five Tips for Making an Explainer Video.”

Credit: MarketingProfs By:

Previous Post

Women in tech report continuing discrimination and harassment

Next Post

Understand Data Analytics Framework with a case study in the business world | by Davis David

Related Posts

How to Tell If You Have a Toxic Boss [Infographic]
Marketing Technology

How to Tell If You Have a Toxic Boss [Infographic]

April 16, 2021
Trust-Based Marketing: Why Honesty and Integrity Pay
Marketing Technology

Trust-Based Marketing: Why Honesty and Integrity Pay

April 16, 2021
Instagram Engagement Trends | Study
Marketing Technology

Instagram Engagement Trends | Study

April 15, 2021
Account-Based Podcasting – The New ABM
Marketing Technology

Account-Based Podcasting – The New ABM

April 15, 2021
How to Analyze Influencer Campaign Performance
Marketing Technology

How to Analyze Influencer Campaign Performance

April 15, 2021
Next Post
Understand Data Analytics Framework with a case study in the business world | by Davis David

Understand Data Analytics Framework with a case study in the business world | by Davis David

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

January 6, 2019
Microsoft, Google Use Artificial Intelligence to Fight Hackers

Microsoft, Google Use Artificial Intelligence to Fight Hackers

January 6, 2019

Categories

  • Artificial Intelligence
  • Big Data
  • Blockchain
  • Crypto News
  • Data Science
  • Digital Marketing
  • Internet Privacy
  • Internet Security
  • Learn to Code
  • Machine Learning
  • Marketing Technology
  • Neural Networks
  • Technology Companies

Don't miss it

Machine Learning Helps Optimize Therapeutic Antibodies
Machine Learning

Machine Learning Helps Optimize Therapeutic Antibodies

April 18, 2021
Researchers at MIT DAI Lab Have Recently Built Cardea: A Machine Learning Framework That Turns Health Care Data Into Insights
Machine Learning

Researchers at MIT DAI Lab Have Recently Built Cardea: A Machine Learning Framework That Turns Health Care Data Into Insights

April 18, 2021
Automating Drug Discovery With Machine Learning
Machine Learning

Automating Drug Discovery With Machine Learning

April 18, 2021
Twitter aims to fight bias by examining its own machine learning algorithms
Machine Learning

Twitter aims to fight bias by examining its own machine learning algorithms

April 18, 2021
Make Machine Learning Interpretable with Shapash
Machine Learning

Make Machine Learning Interpretable with Shapash

April 18, 2021
Why the Patent Classification System Needs an Update
Machine Learning

Why the Patent Classification System Needs an Update

April 18, 2021
NikolaNews

NikolaNews.com is an online News Portal which aims to share news about blockchain, AI, Big Data, and Data Privacy and more!

What’s New Here?

  • Machine Learning Helps Optimize Therapeutic Antibodies April 18, 2021
  • Researchers at MIT DAI Lab Have Recently Built Cardea: A Machine Learning Framework That Turns Health Care Data Into Insights April 18, 2021
  • Automating Drug Discovery With Machine Learning April 18, 2021
  • Twitter aims to fight bias by examining its own machine learning algorithms April 18, 2021

Subscribe to get more!

© 2019 NikolaNews.com - Global Tech Updates

No Result
View All Result
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News

© 2019 NikolaNews.com - Global Tech Updates