Account-Based Marketing (ABM) has become the go-to approach for B2B marketers because it promises higher-quality, highly engaged leads that your sales team can more easily convert. But targeted B2B digital marketing can be expensive and inefficient if you lack the resources to properly test and optimize your campaigns, creative, copy, channels and audiences.
Join Gil Allouche, CEO of Metadata.io, and Jason Widup, VP of Search Marketing and Operations for Workfront, as we show you how to implement successful account-based strategies with limited resources. You’ll learn how to use pre-targeting to quickly test thousands of variables in order to reach the most efficient lead generation strategy, and how artificial intelligence (AI) can improve your campaign targeting and timeliness across channels.
Register today for “How to Deliver Effective ABM Using Pre-targeting & AI,” sponsored by Metadata