Sunday, March 7, 2021
  • Setup menu at Appearance » Menus and assign menu to Top Bar Navigation
Advertisement
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
No Result
View All Result
Home Machine Learning

How Machine Learning Can Prevent Email Fatigue

January 31, 2019
in Machine Learning
How Machine Learning Can Prevent Email Fatigue
586
SHARES
3.3k
VIEWS
Share on FacebookShare on Twitter

Credit: Google News

You see them in plenty of emails: the creatives that haven’t changed since last year.

You might also like

How Optimizing MLOps can Revolutionize Enterprise AI

Facebook enhances AI computer vision with SEER

Hands-on Guide to Interpret Machine Learning with SHAP –

What drives companies to keep displaying the same creative?

While time and money might be the easy answers, my hunch is there’s more to it than that. Over the years, these creatives have driven so many sales that marketers keep insisting they “just work.”

Why spend the money and take the risk of swapping in a new creative when the old creative has already proven its worth?

The answer, of course, is that audiences get bored! A few repetitions can help reinforce your message, sure — but beyond that, you’ll soon hit a point of diminishing returns, where repetitive messaging is noise that’s easy to tune out. So what do you do?

A huge content library of creative assets won’t save you from the risk of repetition, if you don’t know how to leverage it effectively. A customer segmentation strategy won’t solve the problem either.

Why not? Because without automation and machine learning both rely on a limited number of creative assets. To eliminate repetition burnout and email fatigue, you’ve got to address this issue at its core. And to do that, you’ve got to solve the problem behind the problem.

A diverse content library isn’t enough if you can’t leverage its full range.

If you’ve assembled a wide range of email templates, messages, and creatives, you’ve already taken the first step toward cutting down on repetition. The more creatives you have in your library, the more new material you can potentially show your subscribers.

However, even a diverse range of content can be of limited use if you keep relying on the same content over and over. Sending a historically high performing email promoting sundresses to a customer who’s already bought sundresses for her summer wardrobe means you not only wasted that email, but you also lost the chance to show her a different product she might be interested in.

Segmentation helps cut down on repetition — but it isn’t a cure.

Many marketers now recognize the limitations of the one-size-fits-all approach and have taken the next logical step: sending different sets of emails to different customer segments. This can certainly reduce the likelihood of sending irrelevant emails, by matching groups of subscribers with the email series they’re most likely to respond to.

But although segmentation appears to solve one problem — now you’re showing customers content you think they’ll like based on their past behavior — it still leaves you with exposing a limited number of creative assets. When manually choosing which assets to send to each segment, marketers often keep relying on the top-performing creatives, sending them again and again. And just as before, customers will get bored and could unsubscribe.

Machine-learning personalization solves the repetition problem at its core.

The only way to make sure your customers never get bored and stay engaged is to learn the value of each creative, and how each customer reacts to it. To achieve this, you’ll need to adopt a solution that continuously tests and learns from all interactions with your customers.

Driven by this data, your machine learning software can automatically generate an unending supply of never-before-seen emails that show every individual subscriber the exact combination of products and messaging that’s most likely to click with them at that moment.

For example, say you’ve got a new spring wardrobe to showcase, and you’ve got a 50-percent-off sale on last year’s winter coats. Here’s how the marketing situation would play out with the three levels of personalization:

  • With the traditional one-size-fits-all approach, you’d send every customer the same email about the spring clothes, then send them all the same email about the winter sale. The result? Many subscribers will receive emails they’re not interested in — plus, in the future you’ll find yourself over-relying on whichever of those emails performs best.
  • With segmentation, you’d send the spring wardrobe email to one customer segment, and the winter sale email to another segment. Although this may increase engagement for both emails, you’ve still got the problem of relying on top-performing creatives, because you’re never sure exactly what each customer wants to see.
  • With machine-learning personalization, your software will design a unique email for every customer, containing the combination of creative assets they’ll be most likely to respond to. And it’ll keep generating fresh emails, recycling those assets in novel combinations — so no subscriber on your list ever gets bored.

In short, machine-learning personalization doesn’t just address the problem of sending irrelevant offers — it solves the problem behind the problem, by making sure your customers never see a repeat of an offer they didn’t respond to in the past.

As your machine-learning solution learns and adapts to your customers’ ever-evolving desires, you’ll do far more than just cut down on unsubscribes. You’ll expose customers to new areas of your catalog over time — all while building rapport and trust that’ll drive repeat business, in each customer’s favorite categories, and in new ones, too.

Credit: Google News

Previous Post

Artificial Intelligence and the Rise of Conversational E-commerce

Next Post

NSW police corruption body wants access to encrypted communications

Related Posts

How Optimizing MLOps can Revolutionize Enterprise AI
Machine Learning

How Optimizing MLOps can Revolutionize Enterprise AI

March 6, 2021
Facebook enhances AI computer vision with SEER
Machine Learning

Facebook enhances AI computer vision with SEER

March 6, 2021
Hands-on Guide to Interpret Machine Learning with SHAP –
Machine Learning

Hands-on Guide to Interpret Machine Learning with SHAP –

March 6, 2021
Revolution by Artificial Intelligence, Machine Learning and Deep Learning in the healthcare industry
Machine Learning

Revolution by Artificial Intelligence, Machine Learning and Deep Learning in the healthcare industry

March 6, 2021
Will AI Replace Lawyers & Other Myths: Legal AI Mythbusters | Onit
Machine Learning

Will AI Replace Lawyers & Other Myths: Legal AI Mythbusters | Onit

March 6, 2021
Next Post
NSW police corruption body wants access to encrypted communications

NSW police corruption body wants access to encrypted communications

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

January 6, 2019
Microsoft, Google Use Artificial Intelligence to Fight Hackers

Microsoft, Google Use Artificial Intelligence to Fight Hackers

January 6, 2019

Categories

  • Artificial Intelligence
  • Big Data
  • Blockchain
  • Crypto News
  • Data Science
  • Digital Marketing
  • Internet Privacy
  • Internet Security
  • Learn to Code
  • Machine Learning
  • Marketing Technology
  • Neural Networks
  • Technology Companies

Don't miss it

Check to see if you’re vulnerable to Microsoft Exchange Server zero-days using this tool
Internet Security

Check to see if you’re vulnerable to Microsoft Exchange Server zero-days using this tool

March 7, 2021
How Optimizing MLOps can Revolutionize Enterprise AI
Machine Learning

How Optimizing MLOps can Revolutionize Enterprise AI

March 6, 2021
Cyberattack shuts down online learning at 15 UK schools
Internet Security

Cyberattack shuts down online learning at 15 UK schools

March 6, 2021
Facebook enhances AI computer vision with SEER
Machine Learning

Facebook enhances AI computer vision with SEER

March 6, 2021
Microsoft Exchange zero-day vulnerabilities exploited in attacks against US local governments
Internet Security

Microsoft Exchange zero-day vulnerabilities exploited in attacks against US local governments

March 6, 2021
Hands-on Guide to Interpret Machine Learning with SHAP –
Machine Learning

Hands-on Guide to Interpret Machine Learning with SHAP –

March 6, 2021
NikolaNews

NikolaNews.com is an online News Portal which aims to share news about blockchain, AI, Big Data, and Data Privacy and more!

What’s New Here?

  • Check to see if you’re vulnerable to Microsoft Exchange Server zero-days using this tool March 7, 2021
  • How Optimizing MLOps can Revolutionize Enterprise AI March 6, 2021
  • Cyberattack shuts down online learning at 15 UK schools March 6, 2021
  • Facebook enhances AI computer vision with SEER March 6, 2021

Subscribe to get more!

© 2019 NikolaNews.com - Global Tech Updates

No Result
View All Result
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News

© 2019 NikolaNews.com - Global Tech Updates