Consumers’ attitudes toward the music being played in retail stores vary widely depending on the genre of music as well as the volume, according to recent research from Cloud Cover Music.
The report was based on data from a survey of 1,012 people in the United States between the age of 14 and 87 (the average age was 37).
More than half (54%) of respondents say they have left a retail store because the music was too loud, and some 24% say they have left a store because the music being played was profane or had explicit lyrics.
Some 69% of consumers surveyed say playing pop music improves the in-store retail experience, and 64% say playing rock music improves the in-store retail experience.
Less than half of consumers say playing other genres of music improves the in-store retail experience.
Some 30% of respondents say playing no music makes in-store shopping better and 36% say it makes it worse.
The researchers found that attitudes toward the playing of different genres in-store vary widely by gender and age.
For example, 72% of women, compared with 65% of men, say pop music improves the shopping experience. And 49% of Millennials say R&B/hip-hop improves the shopping experience, compared with just 19% of Baby Boomers who say so.
Check out the infographic for more insights from the research:
About the research: The report was based on data from a survey of 1,012 people in the United States between the ages of 14 and 87 (the average age was 37).
Credit: MarketingProfs By: