Credit: MarTech Today
For decades, consumer data has been seen by marketers as a “magic bullet” for understanding customers — the more data, it seemed, the better.
For the marketers, understanding the person behind the data pays off big-time. Today’s consumers want to do business with companies who can demonstrate that they understand them and accurately personalize communications to them. But how can marketers possibly make this kind of personalization happen at scale across the entire customer journey when a single shopper may have a half-dozen identities in a company’s systems, and only some of the information is even accurate?
The key to resolving this data conundrum and fragmented view is identity resolution. This white paper from FullContact and MarTech Today explains the benefits of identity resolution and how it can help marketers truly understand the person behind the data.
Visit Digital Marketing Depot to download “Getting to Know Your Real Customer.”