Artificial Intelligence has gained popularity among all the digital platforms. Ai is now being used in many sectors and areas to improve the user experience and enhance the customer journey. It is all about thinking like a human to get the best possible results. Google Home and Alexa are the best examples of how Artificial Intelligence is used to make user-centric interactions and deliver the correct results.
What is Artificial Intelligence
Artificial Intelligence is the replication of human intelligence in machines. A machine that has the ability to respond and solve problems like humans. The role of artificial intelligence is to take actions that have the best possible outcome. Ai enhances customer experience by analyzing user’s data.
How AI can improve user experience
- Improving the app UX
Artificial Intelligence helps to engage the user by analyzing their behavior and their purchasing pattern. Designers rely on artificial intelligence to enhance and engage more audiences. The user input data and behavior pattern of the audience are analyzed to draw some insights so that it can be utilized to deliver higher customer engagement and user-centric experience.
2. Boost automation while keeping human inputs
Artificial intelligence helps human beings to make better decisions. Because of artificial intelligence, the role of human input in the analysis has been minimized.
AI-powered gadgets and tools minimize the need for any human input. This technology uses the best result that can benefit humanity.
3. Boost personalized user experience
Businesses now focus to provide the user with a highly personalized experience. Users also now expect businesses to deliver a unique experience in terms of ease of navigation, content, and design.
Artificial Intelligence uses algorithms based on user preferences to recommend user’s products and services and give them personalized notifications.
4. Drive localization and Contextualization
Artificial Intelligence provides a more context-driven user experience. Because of AI cab drivers are suggested best ways to reach the place. By sensing the user’s location and many other factors recommendations are given to him/her.
5. Mobile can connect better with users
Mobile apps store user’s data such as demographics, behavior, purchasing pattern and give users more control over themselves. Artificial Intelligence can analyze large amounts of user data.
6. Learning
AI-powered tools work on the concept of learning through making efforts. The AI-powered tool runs on the process of trial and error and then perfects itself after some period of time. The tool uses various methods to solve a problem then the most preferred then the best result is chosen and saved by the software for further usage.
7. Intelligent and user-specific recommendations
Once the app is launched they fail to generate traffic and engagement on their app due to lack of marketing strategies and app not being able to fulfill the requirements of the customer.
Many businesses consider the user’s preferences to get higher traffic on their website and increase their sales.
If you have an app that focuses on one domain only you can send your users specific recommendations and the type of products you think they will like according to their previous surfing behavior
8. Understanding user behavior patterns with AI-powered apps
Tracking a user’s behavior and patterns will provide great insights into the business to evaluate how is the customer’s journey. Using the insights developers can enhance the customer experience by making some changes in the app.
9. Logical reasoning for automation
Using automation to perform several mobile app tasks helps developers deliver a comfortable user experience. Many apps help users to solve their real-life problems through analysis of their data and through logical thinking.
As technology is progressing the use of Artificial intelligence in mobile app development is resulting in the growth of many businesses. Mobile app developers can use AI-based algorithms to customize the user journey through an app and to engage the customer. Tech companies have started to integrate AI algorithms that will offer a personalized experience to the customers.
Credit: BecomingHuman By: Saugat Halder
