Improving viewing experiences
The days when consumers could only view content via broadcast are a thing of the past. Broadband internet access has made it possible to deliver video content Over-the-Top with a video quality similar to or even better than broadcast. The transition to OTT delivery is beneficial not just for consumers, but also for broadcasters; it allows them to serve and build a relationship with consumers directly. However, it has also opened broadcasters up to competition from new OTT players, that have raised the UX bar for video services. “Digital native” consumers are expecting a different experience when accessing broadcast TV content, and AI can help achieve this. When you know what’s inside the content, many UX improvements become possible making your video service more enjoyable:
– You can offer advanced search features, where viewers can finally find something inside video and don’t get the dreaded “0 results found” just because there’s insufficient metadata. Combining advanced search features with voice control interfaces will result in a new, natural way to enjoy content.
– You can offer better content discovery mechanisms. For instance, by offering tailored video thumbnails/still images that actually help the viewer select the right content.
– You can enable binge viewing: let people skip the intros and outros of programs, in order to avoid viewer annoyance at having to do that using the remote control. Some OTT players already have solutions in this area.
Broadcasters already have the quality of content that attracts viewers, but now need to focus on improving user experience to avoid consumers turning their attention to other parties.