Homesnap rolls out digital tool for ‘powerful lead-gen campaigns’

Homesnap has launched a machine learning-powered digital marketing product for real estate agents that delivers tailored ads and pre-qualified leads.

 The new Homesnap Pro+ Concierge offers agents access to Homesnap’s in-house team of marketing, design, and engineering experts, who plan, develop and execute marketing lead-gen campaigns. The tool uses machine learning algorithms to target prospective home buyers and sellers. After fully vetting and qualifying leads, Concierge then provides agents with key details, including location, price range, timeframe, and mortgage status.

“Concierge allows agents to run powerful lead-gen campaigns and save time by not chasing dubious leads on third-party consumer home search portals,” Homesnap CEO John Mazur said. “Like all Homesnap products, Concierge was designed to give agents the information they need to build their business most efficiently so they can focus on client service and closing deals.”

Additionally, agents who sign up for Concierge get access to a reporting and analytics suite, as well as complete access to Homesnap Pro+ features and tools.

“Pro+ Concierge is a best-in-class lead qualification and digital marketing product,” said Lou Mintzer, chief product officer at Homesnap. “Campaigns are managed by a combination of real humans who are experts in the digital advertising space and machine learning that understands the real estate market, ultimately saving agents hundreds of hours each month.”