Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product advertising. Yet in an environment where an AI-driven solution is making all the bid decisions, how can retailers differentiate?
Join Crealytics founder and CEO Andreas Reiffen as he discusses how leading retailers can survive – and thrive – using Google’s smart bidding technology. Andreas will explore how a more advanced approach to data access and KPI measurement is needed for retailers and brands to differentiate and win. He’ll show the role that incrementality testing plays in getting the most out of e-commerce sales. And he’ll provide detailed insights into how to connect all aspects of the retail ecosystem – from merchandising to finance to marketing – to ensure product advertising success.
Register today for “Google’s Smart Bidding – it’s even more about the data,” produced by Digital Marketing Depot and sponsored by Crealytics.