Tuesday, March 2, 2021
  • Setup menu at Appearance » Menus and assign menu to Top Bar Navigation
Advertisement
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
No Result
View All Result
Home Marketing Technology

Global Ad Spend Trend Forecasts by Medium and Country

August 7, 2019
in Marketing Technology
Global Ad Spend Trend Forecasts by Medium and Country
609
SHARES
3.4k
VIEWS
Share on FacebookShare on Twitter

Online advertising will account for more than half of global advertising expenditure by 2021, according to recent research from Zenith.

The report was based on global ad spend forecasts made by Zenith researchers for 2019 through 2021.

You might also like

21 Must-Know Instagram Facts for 2021

B2B Tech Marketing Channels: 2021 Strategies & Plans

How to Identify and Prioritize Marketing Ideas

Internet advertising is forecast to account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time. That’s up from 47% of global ad spend in 2019 and 44% in 2018.

Among traditional channels, the share of global ad spend going toward newspapers, magazines, television, and radio is forecast to shrink between now and 2021. The share of spend going to out-of-home is expected to remain steady, and the share going to cinema is expected to increase slightly thanks to a boom in the popularity of films in China.


Total global ad spend is forecast to grow 4.6% this year, down from an increase of 6.4% in 2018.

The researchers expect global ad spend to grow at a slower rate compared with the global economy in 2020 and 2021.

The United States and China are expected to be the leading drivers of ad spend growth in the coming years.

Zenith forecasts that the United States will be responsible for 46% of additional ad expenditure between 2018 and 2021, and China will be responsible for 10%.


The significant spend increase in the United States is expected to be largely driven by rapid growth in Internet advertising.

About the research: The report was based on global ad spend forecasts made by Zenith researchers for 2019 through 2021.

Credit: MarketingProfs By:

Previous Post

New Windows hack warning: Patch Intel systems now to block SWAPGSAttack exploits

Next Post

Chatbots, are they the panacea for Customer Experience?

Related Posts

21 Must-Know Instagram Facts for 2021
Marketing Technology

21 Must-Know Instagram Facts for 2021

February 26, 2021
B2B Tech Marketing Channels: 2021 Strategies & Plans
Marketing Technology

B2B Tech Marketing Channels: 2021 Strategies & Plans

February 25, 2021
How to Identify and Prioritize Marketing Ideas
Marketing Technology

How to Identify and Prioritize Marketing Ideas

February 25, 2021
How to Nail Virtual and Digital Communication
Marketing Technology

How to Nail Virtual and Digital Communication

February 25, 2021
6 Tips for Measuring LinkedIn Ad Campaigns
Marketing Technology

6 Tips for Measuring LinkedIn Ad Campaigns

February 24, 2021
Next Post
Chatbots, are they the panacea for Customer Experience?

Chatbots, are they the panacea for Customer Experience?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

January 6, 2019
Microsoft, Google Use Artificial Intelligence to Fight Hackers

Microsoft, Google Use Artificial Intelligence to Fight Hackers

January 6, 2019

Categories

  • Artificial Intelligence
  • Big Data
  • Blockchain
  • Crypto News
  • Data Science
  • Digital Marketing
  • Internet Privacy
  • Internet Security
  • Learn to Code
  • Machine Learning
  • Marketing Technology
  • Neural Networks
  • Technology Companies

Don't miss it

SolarWinds security fiasco may have started with simple password blunders
Internet Security

SolarWinds security fiasco may have started with simple password blunders

March 2, 2021
Chinese Hackers Targeted India’s Power Grid Amid Geopolitical Tensions
Internet Privacy

Chinese Hackers Targeted India’s Power Grid Amid Geopolitical Tensions

March 2, 2021
Importance of Data Science in Modern Age
Data Science

Importance of Data Science in Modern Age

March 2, 2021
Ask the Expert: What’s New in Azure Machine Learning | Ask the Expert
Machine Learning

Ask the Expert: What’s New in Azure Machine Learning | Ask the Expert

March 2, 2021
Can India beat the global AI challenge? Can we avoid huge job extinction here? | by Yogesh Chauhan | Jan, 2021
Neural Networks

Can India beat the global AI challenge? Can we avoid huge job extinction here? | by Yogesh Chauhan | Jan, 2021

March 2, 2021
Singapore eyes more cameras, technology to boost law enforcement
Internet Security

Singapore eyes more cameras, technology to boost law enforcement

March 2, 2021
NikolaNews

NikolaNews.com is an online News Portal which aims to share news about blockchain, AI, Big Data, and Data Privacy and more!

What’s New Here?

  • SolarWinds security fiasco may have started with simple password blunders March 2, 2021
  • Chinese Hackers Targeted India’s Power Grid Amid Geopolitical Tensions March 2, 2021
  • Importance of Data Science in Modern Age March 2, 2021
  • Ask the Expert: What’s New in Azure Machine Learning | Ask the Expert March 2, 2021

Subscribe to get more!

© 2019 NikolaNews.com - Global Tech Updates

No Result
View All Result
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News

© 2019 NikolaNews.com - Global Tech Updates