Everyone knows there’s more than one decision-maker in a complex B2B sale. But too often, companies don’t have insights into what the broader buying group is thinking and doing because they don’t have the right processes in place. As a result, revenue suffers.
Join Forrester’s Kerry Cunningham and Openprise’s Allen Pogorzelski to hear how you can orchestrate your business processes to get a more robust picture of the individuals behind your target accounts and optimize campaigns by tracking the right metrics to understand buying group behavior.
Register today for “Orchestrating B2B Business Processes around Buying Groups to Deliver More Revenue,” presented by Openprise.