Gen Z Search Behavior vs. Gen X, Boomers, and Millennials

Gen Zers tend to have longer queries and are more likely to use certain words when searching online, according to recent research from Fractl.

The report was based on a study of 956 consumers in the United States conducted via Amazon’s Mechanical Turk survey platform. Participants were shown five search prompts and asked what they would type into a search engine.

The researchers then looked at how behavior differed among four generations: Gen Z (defined as born 1998 to 2017), Millennials (1981-1997), Gen X (1965-1980), and Baby Boomers (1946-1964).

The average length of searches conducted by Gen Z participants in the study was five words, compared with around four words for Millennial, Gen X, and Baby Boomer participants: