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Home Marketing Technology

Gen Z Search Behavior vs. Gen X, Boomers, and Millennials

February 5, 2020
in Marketing Technology
Gen Z Search Behavior vs. Gen X, Boomers, and Millennials
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Gen Zers tend to have longer queries and are more likely to use certain words when searching online, according to recent research from Fractl.

The report was based on a study of 956 consumers in the United States conducted via Amazon’s Mechanical Turk survey platform. Participants were shown five search prompts and asked what they would type into a search engine.

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The researchers then looked at how behavior differed among four generations: Gen Z (defined as born 1998 to 2017), Millennials (1981-1997), Gen X (1965-1980), and Baby Boomers (1946-1964).

The average length of searches conducted by Gen Z participants in the study was five words, compared with around four words for Millennial, Gen X, and Baby Boomer participants:


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