Artificial intelligence is not a new phenomenon by any measure; however, it is only over the past few years that it has firmly established itself as a force to be reckoned with. The continued evolution of artificial intelligence over the years has translated into it becoming an integral part of virtually every aspect of human existence today. It is in our smartphones, and it is there when we so much as even shop online. And, unsurprisingly, artificial intelligence now has a role to play in another vital marvel of modern times — web development. As the demand for better and dynamic user experience continues to grow, companies turn to a tool with a demonstrated transformative ability, i.e., artificial intelligence.
Artificial intelligence tends to the growing demand for tailored content and personalized experiences, among other elements by revolutionizing conventional web development notions and putting the spotlight on user experience. Besides these primary benefits, AI delivers and facilitates a world of other advantages, such as faster search, more connected and engaging user experiences, substantially better marketing, and so much more. Now, let’s take a closer look at some of the most compelling ways in which artificial intelligence is expected to change web development in the future as well.
1. Voice-based user engagement: Among the virtual ocean of novel features and functionalities artificial intelligence has enabled in web development, the voice-based search is decidedly among the most sought after ones. And rightly so, after all, most people now prefer using their smartphones to access the interweb instead of desktops or laptops. While voice-based search and other similar features are not as standard at the moment, it will change very quickly going forward.
2. Machine learning: The market for machine learning as a service is expected to touch $20 billion this year, thanks to just how prevalent ML is these days. So as MLaaS becomes the norm and more companies gain access to this nifty tool, things like personalized recommendations offer tailored based on users’ search history, intelligent push notifications, and more will become a fundamental part of the UX.
3. Better SEO: We don’t have to tell you just how critical search engine optimization is to web development. However, so far, SEO has relied on the expertise of developers, professionals, and more along with some high-end tools. But now that AI is here; it is being used to rake through the abundance of data to enable improved SEO strategies and decisions. AI-based SEO tools also deliver myriad other features, such as identifying issues in app architecture and content. And this valuable input, in turn, helps users feel more connected with the business and also drives better results for the company.
It is plain to see; the transformative impact artificial intelligence has had on web development. And for those who seek to leverage this trend for business’ benefit, we recommend getting in touch with a trusted web application service provider who will be able to help you expertly navigate your way to better growth.