Among the various methods of communication, voice-based communication is undoubtedly the most effective. This mode of communication goes beyond the bits and bytes of information to create a bond between the speaker and the listener. Be it video conferencing or voice chat or teleconferencing — voice takes communication to a personal level. Voice is a supple agent of both intention and expression. Nothing else in the communication toolkit can be the equivalent of voice, except perhaps visual impression.
The recent rise of interactive voice interfaces like Alexa and Siri has shown that consumers increasingly prefer voice-based experiences. Just as we went from DOS to Windows, and from personal computers to mobile app-based interfaces — we are seeing a whole new and exciting world around voice. Voice AI enables seamless voice communication across various channels. Marketers are reaping gold through Voice AI technology for omnichannel brand promotion. Voice AI irrevocably becomes the voice of their brand. Consumers feel that voice AI gives them a more natural way of interaction with the business.
Even consumers apprehensive of adopting new technology will shed their inhibitions when it comes to voice technology. To use voice technology all you need to do is: Talk. Voice AI technology is being developed with natural language interface that places users into a comfort zone where they communicate in their natural language. Tech giants like Google, Amazon, and Microsoft are working towards AI-enabled, natural-language voice recognition systems that are going to dominate the UI landscape in the future.
Voice AI Arrives with a Bang
The era of voice-enabled search and commerce has arrived, and businesses need to ready themselves for this new paradigm. By embedding brands into conversations, businesses can provide personalized solutions for just about any problem. Voice systems have rapidly evolved from the simple voice commands to entire ecosystems of applications and interactions. Smart speakers like Amazon Echo, Apple Home Pod, and Google Home provide numerous entertainment options inside your home. These voice AI-enabled systems have paved a new dimension to execute tasks that were originally limited to a screen.
According to a recent survey by OC&C Strategy Consultants, the voice segment will be driven by a surge in the number of homes using smart speakers. The survey also reveals that voice shopping is poised to reach a whopping $40 billion by 2022. Another interesting finding of the survey was that voice was used for day-to-day purposes like grocery shopping (20%), electronics (17%), clothing (8%), and entertainment (17%). A closer observation of these shopping categories shows that consumers consider voice shopping very convenient to accomplish their routine tasks.
The study also found that younger people and wealthier people owned smart speakers. And these young people were living in a family household. The younger people are quick to embrace new technology like Voice AI, while the wealthier opt for Voice AI for the sake of convenience; and heads of a family household prefer to do their local shopping with the help of voice assistants.
So we can see that Voice AI technology is widely adopted by people of various age groups and from all financial backgrounds. Voice assistants are
Voice shopping is just one aspect where voice technology is making a grand entry. Voice AI is taking rapid strides into the automobile industry by enabling hands-free navigation. Drivers no longer need to check their screens to verify routes, they simply need to “ask” the voice assistant for the required information without taking their eyes off the road. You can also get updates on weather and manage functions like car temperature, child locks, etc with a voice assist feature.
A survey by Edison Research and NPR found that 39% of the respondents were interested in having smart speaker technology in their televisions, while 24% wanted it in their cars. AI voice assistants provide a natural way of interaction that even mobile technology cannot provide.
Voice AI Technology Applications
“Voice is intuitive, and with improved accuracy and machine learning, it can deliver a more seamless smarter experience” — says Ida Siow, Head of Planning, Singapore and SEA at J. Walter Thompson. Speak Easy — a study conducted by J. Walter Thompson, Kantar, and Mindshare, revealed that the most popular use of voice by Singaporeans was very basic, such as asking fun questions (32%), online search (30%), and playing music (27%). The study also suggested that people will become more emotionally bonded with their voice assistants.
The potential applications of Voice AI are AI-based navigation assist for automobiles, Voice Assists in elder care, voice advertising, customer engagement, Voice-based clinical trials, and many more.
Voice assistants are primarily used for acquiring information. You will be “talking” to search the Internet rather than typing out your query. Voice shopping is another upcoming trend voice assistant application. Online shoppers simply spell out their shopping needs and the voice assist gives complete information on the availability, deals, and discounts. Multilingual AI-interaction is a big plus for the adoption of voice AI. You can converse with the voice assistant in a language that you are comfortable with.
AI-based navigation helps drivers focus on their driving while the Voice AI provides information on the route, climatic conditions, and restaurants close by. Even car functionalities can be controlled through voice commands.
In eldercare, voice assistants prove to be patient and caring companions and caretakers. Independently living elders who yearn for a company often find voice assistants a source of entertainment and companionship.
In healthcare, voice assistants can be used for enhancing the patient experience. They are also used for monitoring and gathering patient data.
Voice AI-based advertising and marketing is another rapidly emerging trend in the marketing landscape. Businesses can provide more personalized customer engagement that ensures better conversion rates.
Future of Voice AI
Voice assistants are playing a central role in interactive communication interfaces. AI-enabled natural language, voice recognition systems are going to be business drivers for tech giants. Jeff Bezos, the CEO of Amazon, says that Alexa could be the fourth pillar of its business. The future of voice AI looks promising with voice-enabled devices integrating themselves into our lives through smart, seamlessly connected homes, navigation, smart offices, and interactive customer support. You are looking to buy a cool designer dress in your favorite shade of blue — do it without even touching your phone. Speak to your voice assistant in your native language, and buy that dress.
Conversational voice advertising is another area where voice AI finds huge growth potential. Voice AI-powered speech recognition and natural language interfaces will offer a compelling and interactive ad format for marketers and advertisers.
Winimy offers intuitive and customizable Voice AI solutions for progressive businesses. Our customer-centric voice AI solutions enable businesses to leverage the power of conversational marketing for deeper and meaningful connections with customers. If you are interested in giving your brand a powerful voice, reach out to us at firstname.lastname@example.org.