Artificial Intelligence is a vast area of study. Even though most of its areas are still unknown, AI is pretty much applicable to many industries. Therefore, using the AI concepts in the designing world might actually be the next turning point in the industry.
So, how this designing is applicable to AI? if you have ever wondered about it, it can be explained in such a manner. That, with the use of AI, a new set of rules are needed to be created and established between the product or the service and the customer. These will be based on what artificial intelligence can actually do for the product or the service. And what to be expected from the outcome. The designer is responsible to include the empathetic context for the innovation. That is when the designer is in need of, and how designing is applicable for the AI.
When it comes to a proper design for AI, a key aspect you need to consider is humanity. We are dealing with customers and they are humans. No matter what we exceed in the technology, the number one priority is the customer. There are numerous ways we can embed the designer skills to artificial intelligence. AR and VR are very popular these days that have been used the designing skills and mindset.
Latest Designing AI Example: Nutella’s Graphic Identity
One of the latest examples that designing for AI has been popular is the Nutella packaging design. The project was named “Nutella Unica” It is a designing algorithm that pulled dozens of patterns and colors to create 7 million versions of covers. And it has been a huge hit and all these unique designs have been printed into jars, which made all the jars to be sold in just one month. You can read more information about this project here.
If these weren’t designed without considering the empathetic context for the customer, selling these jars would have taken ages.
Since the industry is trending towards AI, the designs evolve step by step. And there are visible examples of using AI in Design. Deflamel is also another example of the usage of artificial intelligence in the industry. It emphasizes the vast area that can be covered by the design using AI technology. It provides the user to create a unique design using artificial intelligence. You can try it out here. It is a platform where you can create amazing book covers that are unique to your story.
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You just have to include a few information such as book name, author to include in the book. And to generate the cover using the AI, you need to describe your book and select the genre. Even the users have been responded with amaze for their generated designs. That is a true sign of success in AI with design.
No matter how the technology revolutionized, one thing we all should keep in mind is that we are all humans. We are dealing with humans. Artificial intelligence is created for machines to act using human-style that includes reasoning or perception. Including humanity and the empathetic aspect is the best way to add value to the outcome. If it is succeeded, then, in my opinion, the designer as done his role. Designing AI has achieved designing humanity.
Credit: BecomingHuman By: Harshani Chathurika
