CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To

Here’s the hard truth: Most CMOs will never be able to get all their work done. Yet, Marketing is critical to the success or failure of organizations. The solution? A rigorous focus on the things that matter most. So here are three areas for CMOs to prioritize, and three to … Read the full article at MarketingProfs
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