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Home Marketing Technology

CMO Priorities and Strategies in 2019

April 2, 2019
in Marketing Technology
CMO Priorities and Strategies in 2019
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Credit: MarketingProfs

Senior marketers say improving go-to-market processes and digital marketing capabilities are top priorities for 2019, according to recent research from the CMO Council.

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The report was based on data from a survey conducted in 4Q18 among more than 100 senior marketers (CMOs, SVPs of Marketing, etc.).

Some 40% of respondents say improving go-to-market processes and digital marketing capabilities are top agenda items this year.

Senior marketers say the biggest issues holding them back from deploying marketing technologies effectively are a lack of skills within their organization (43% cite it as an issue) and a lack of unified data (40%).


Respondents say they plan to overcome their firm’s digital deficiencies by encouraging more peer engagement and knowledge transfer (74% cite that as a tactic they plan to use).

Check out the infographic for more findings from the research:

About the research: The report was based on data from a survey conducted in 4Q18 among more than 100 senior marketers (CMOs, SVPs of Marketing, etc.).

Credit: MarketingProfs By:

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