Marketing Technology

Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory...

Even as B2B marketers breathe a sigh of relief from the peak of the pandemic's early disruption, for many, their...

Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent...

The pandemic has affected almost every aspect of our lives, including the way we present and market our products and...

Sales is "the transfer of enthusiasm," an old saying goes. That's why (up until now, at least) pivotal B2B sales...

Traditional video on Instagram tends to outperform IGTV videos (Instagram's long-form, immersive format), according to a recent analysis conducted by...

Most marketers plan to increase their ad spend in 2021 on digital channels, such as social media, search, and video,...

Picture this: You have somewhere to be, and you have to get there fast. But your car has a cracked...

Did you know that there are more than 416 million monthly Pinterest users? Or that visitors spend five minutes, on...

"Cold emails, cold calls, and cold messaging are dead." How many times have you heard that? Especially recently, everybody in...