Marketing Technology

What's old will be new again in typography during 2021. The Word Counter predicts that classic looks such as serif...

Many buyers are hesitant to try new B2B technology vendors and products, but they can be persuaded to do so...

For many years, a key search engine optimization strategy was to garner as many backlinks as possible pointing to your...

Like everyone else, B2B marketers experienced a very different 2020 than they had originally planned. When the global pandemic hit,...

Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack...

The cascading effects of COVID-19 have affected global business in more ways than can be counted, and likely in ways...

Consumer environmental awareness is at an all-time high, and more brands than ever before are embracing sustainable and environmentally friendly...

In social media, a little spying on your competitors can go a long way. A well-structured social media competitive analysis...

Marketers say real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the most impact...

Content creation is one of those tasks organizational leaders must do but rarely find the time for. Time is our...