Marketing Technology

Marketers know that people gravitate toward brands they relate to, and respond to marketing and advertising messages that in some...

Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent...

Every year, companies invest billions in data, analytics, and technology to better target and predict customer behavior. And because of...

Great user interaction (UI) is built on frictionless UX, and online forms that marketers use tend to stand in the...

Marketers rely on data to initiate campaigns and target new and existing customers. However, although many companies operate with an...

You've heard the truism: Employees don't leave jobs or companies, they leave managers and bosses. (Nearly two-thirds of employees have...

The average email open rate last year across 19 industries was 17%, according to recent research from Campaign Monitor. The...

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional...

Many company boards view the term "brand" as little more than a simple marketing tactic, not as a core driver...

Account-based marketing (ABM) delivers significant benefits for B2B businesses, but it usually takes time before firms can reap those rewards,...