Digital Marketing

In a transaction announced Thursday morning, reputation and reviews platform GatherUp has been acquired by Alpine SG Partners (ASG), a...

Adobe has announced the general availability of real-time customer data platform (CDP) features, new governance capabilities and new cross-channel personalization...

In 1998, my software developer brother said: “you’ve gotta get into software – the internet is changing everything!” Fast forward...

Identity is where everything starts. Every process, operation and insight leading to audience creation, engagement, improved customer experience and compliance....

Conducting competitive analyses is important. There are frameworks like SWOT (strengths, weaknesses, opportunities and threats) that can guide such endeavors....

We’ve been exploring the Periodic Table of Email Optimization and Deliverability over the past few weeks, and today we’ll delve...

When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a customized...

Sprinklr is joining the growing list of companies offering live chat capabilities. The new feature be will offered on the...

Account-Based Marketing (ABM) has become the go-to approach for B2B marketers because it promises higher-quality, highly engaged leads that your...

Salesforce has announced updates to its Marketing Cloud email solution to support new inbox functionalities provided by several major Internet...