Saturday, March 6, 2021
  • Setup menu at Appearance » Menus and assign menu to Top Bar Navigation
Advertisement
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
No Result
View All Result
Home Marketing Technology

Brand Relevance: How to Identify Untapped Opportunity

April 17, 2020
in Marketing Technology
Brand Relevance: How to Identify Untapped Opportunity
586
SHARES
3.3k
VIEWS
Share on FacebookShare on Twitter

Is your brand relevant to the various audiences—customers, influencers, the media, others—you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it?

In economics, “supply and demand” refers to the relationship between the price at which companies wish to sell their product/service for and the price that consumers are willing to pay for it. The more of something there is, the less valuable it is. The more people want something, the more valuable it is. The balance shifts all the time based on various economic factors.

You might also like

Brand Positioning and Competitors’ Positioning

A Quick Guide to Understanding YouTube Ads [Infographic]

CRM Shortcomings Leading to Lost Revenue

There’s an argument among economists as to what comes first—supply or demand. However, within the context of brand relevancy—the rational or emotional affinity toward your brand by an audience—it starts with demand (primarily for help or information), and understanding demand requires research, data analytics, and audience intelligence.

Content/Topic Demand and Supply


The below model illustrates how supply and demand can be used to determine brand relevance, and how analytics can find white space—a small corner of the market about a specific topic that no one else owns. In short, an untapped opportunity to claim a position.

On the right are various audiences. Demand represents the stories, content, and topics demanding their attention; it answers the question, “What is important and relevant to my audience right now?”

On the left is a self-assessment of the content that you are supplying into the marketplace. The question you have to ask yourself here is, “Am I meeting the demand of my audience with the supply of my content?”

Credit: MarketingProfs By:

Previous Post

As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

Next Post

Discover the Best of AI by Just Watching Videos

Related Posts

Brand Positioning and Competitors’ Positioning
Marketing Technology

Brand Positioning and Competitors’ Positioning

March 5, 2021
A Quick Guide to Understanding YouTube Ads [Infographic]
Marketing Technology

A Quick Guide to Understanding YouTube Ads [Infographic]

March 5, 2021
CRM Shortcomings Leading to Lost Revenue
Marketing Technology

CRM Shortcomings Leading to Lost Revenue

March 4, 2021
What Is Intent Data? How to Get Started
Marketing Technology

What Is Intent Data? How to Get Started

March 4, 2021
How to Get More Marketing-Qualified Leads
Marketing Technology

How to Get More Marketing-Qualified Leads

March 4, 2021
Next Post
Discover the Best of AI by Just Watching Videos

Discover the Best of AI by Just Watching Videos

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

January 6, 2019
Microsoft, Google Use Artificial Intelligence to Fight Hackers

Microsoft, Google Use Artificial Intelligence to Fight Hackers

January 6, 2019

Categories

  • Artificial Intelligence
  • Big Data
  • Blockchain
  • Crypto News
  • Data Science
  • Digital Marketing
  • Internet Privacy
  • Internet Security
  • Learn to Code
  • Machine Learning
  • Marketing Technology
  • Neural Networks
  • Technology Companies

Don't miss it

Will AI Replace Lawyers & Other Myths: Legal AI Mythbusters | Onit
Machine Learning

Will AI Replace Lawyers & Other Myths: Legal AI Mythbusters | Onit

March 6, 2021
Labeling Service Case Study — Video Annotation — License Plate Recognition | by ByteBridge | Feb, 2021
Neural Networks

Labeling Service Case Study — Video Annotation — License Plate Recognition | by ByteBridge | Feb, 2021

March 6, 2021
Microsoft: We’ve found three more pieces of malware used by the SolarWinds attackers
Internet Security

Microsoft: We’ve found three more pieces of malware used by the SolarWinds attackers

March 6, 2021
Bug in Apple’s Find My Feature Could’ve Exposed Users’ Location Histories
Internet Privacy

Bug in Apple’s Find My Feature Could’ve Exposed Users’ Location Histories

March 6, 2021
Machine learning the news for better macroeconomic forecasting
Machine Learning

Reducing Blind Spots in Cybersecurity: 3 Ways Machine Learning Can Help

March 6, 2021
5 Tech Trends Redefining the Home Buying Experience in 2021 | by Iflexion | Mar, 2021
Neural Networks

5 Tech Trends Redefining the Home Buying Experience in 2021 | by Iflexion | Mar, 2021

March 6, 2021
NikolaNews

NikolaNews.com is an online News Portal which aims to share news about blockchain, AI, Big Data, and Data Privacy and more!

What’s New Here?

  • Will AI Replace Lawyers & Other Myths: Legal AI Mythbusters | Onit March 6, 2021
  • Labeling Service Case Study — Video Annotation — License Plate Recognition | by ByteBridge | Feb, 2021 March 6, 2021
  • Microsoft: We’ve found three more pieces of malware used by the SolarWinds attackers March 6, 2021
  • Bug in Apple’s Find My Feature Could’ve Exposed Users’ Location Histories March 6, 2021

Subscribe to get more!

© 2019 NikolaNews.com - Global Tech Updates

No Result
View All Result
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News

© 2019 NikolaNews.com - Global Tech Updates