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Home Digital Marketing

Best Practices for Implementing & Optimizing Marketing Automation Technology

August 28, 2019
in Digital Marketing
Best Practices for Implementing & Optimizing Marketing Automation Technology
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Marketing, and the way brands engage with their customers, is changing every aspect of business today. Marketing automation – the tools that enable marketing and sales organizations to scale and personalize their campaigns – is at the center of this digital transformation. But marketing automation is much more than just software. Marketing automation is a strategy.

Join Adobe’s Adrienne Whitten and Lizzy Ragno as they explain how marketing automation strategies can drive improvements in lead management, customer relationships and bottom-line results. We’ll share best practices for choosing and using marketing automation tools to empower your organization to join the digital revolution and not be left behind.

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About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

Credit: MarTech Today By Digital Marketing Depot

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