Machine Learning for CMOs: How to personalise the customer experience and drive innovation in marketing will see Mumbrella, Amazon Web Services (AWS) and Deloitte Access Economics unpack these issues and more, in order to help CMOs achieve the elusive single view of the customer. The exclusive live webinar, which takes place on 25 March, will reveal how marketers can better utilise their data in order to offer enhanced, innovative digital experiences for customers.
The event will be moderated by Angeline Chow, partnerships manager at Mumbrella, with speakers to include John O’Mahony, partner at Deloitte Access Economics, Zoe Hillenmeyer, worldwide head of applied machine learning services from AWS, and Ben Kidney, head of digital engagement at AWS ANZ.
Deloitte Access Economics’ John O’Mahony will kick off the live webinar by sharing the key findings of a recent data maturity report, commissioned by AWS in ANZ, which will highlight the direct impact that the strategic use of data can have on revenue.
Over 10 years at Deloitte, John has led over 100 economic modelling and policy projects centring on the role of cloud and data in transforming business. He began his 20-year career at the Australian Financial Review, has worked at the University of Sydney’s Faculty of Economics and Business, for the NSW Government and served as a senior economic adviser for two Australian prime ministers.
John’s presentation will be followed by AWS’ Zoe Hillenmeyer, head of business development at AWS for Amazon’s applied AI services. Zoe has been part of over 20 AI service launches in her career and has worked with thousands of customers across industries and around the world.
She will take to the virtual stage to reveal how machine learning can be used to personalise marketing at scale, including how it can be applied to complex data sets.
The event will then feature a panel discussion between John, Zoe, and AWS’ Ben Kidney. In his role at AWS, Ben delivers thought leadership on marketing’s role in digital transformation, business growth, and meeting customers’ evolving needs.
The panel will cover everything from the economics of the cloud for CMOs to how personalisation can directly impact revenue. The group will discuss how machine learning is no longer a niche solution, and how marketing teams in all industries and businesses can use the power of machine learning to transform the customer experience, along with advice on how to get started and how to maximise your machine learning strategy.
Register today for the live webinar, which will also include the opportunity for an audience Q&A session.
Credit: Google News