Thursday, April 15, 2021
  • Setup menu at Appearance » Menus and assign menu to Top Bar Navigation
Advertisement
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
No Result
View All Result
Home Digital Marketing

Airship Journeys launches to enable better cross-channel marketing

November 19, 2019
in Digital Marketing
Airship Journeys launches to enable better cross-channel marketing
586
SHARES
3.3k
VIEWS
Share on FacebookShare on Twitter

Customer engagement company Airship launched Airship Journeys, a new interface designed for marketers to drive simple, effective cross-channel engagements. Marketing users can use data models alongside Airship’s real-time mobile data, predictive AI and machine learning to launch cross-channel campaign activities. The low-code solution is expected to address the challenges of using drag-and-drop journey builder tools in Airship’s open platform, allowing marketers to reach customers across a number of channels from a single console.

Why we should care

As consumers
continue to adopt more digital channels, their behavior is also evolving to
become more selective. Consumer expectations are increasingly raising the bar
for hyper-personalized messaging.

You might also like

The Search Engine Land Awards are open: Wednesday’s daily brief

The rise of headless and hybrid CMS: Tuesday’s daily brief

Stumbling blocks to digital transformation: Monday’s daily brief

“Legacy visual builders were created for an email- and desktop-centric world with far fewer channels and little concern for where a customer was or what they were doing,” said Brett Caine, CEO and president, Airship. “They’ve become complex and bloated in failed attempts to adapt to the new era where the customer experience is all about mobile and in-the-moment responsiveness with many more channels and a much greater expectation that interactions are personalized and contextually relevant.

Airship Journeys incorporates the management of digital channels into one view for marketers. Messages can be composed once and deployed across different channels. Airship Journeys also monitors and controls message frequency and uses Predictive AI to segment audiences and re-engage past customers. The solution can increase efficiencies for marketing users by allowing them to streamline their content creation and execution.

More on the news:

  • A November 2019 Airship survey of marketers found that over 40% deemed their efforts to manage multichannel digital communications is unsuccessful.
  • Airship Journeys is in early use by brands including The Allstate Corporation, Ding.com, GameStop, JCPenny, Kohl’s, NBA International and TGI Fridays.
  • “Airship Journeys allows us to make quick decisions and adapt critical journeys on the fly, from driving feature adoption and app store ratings, to increasing transaction frequency at key moments in the lifecycle, all while taking full advantage of our own predictive models and historical data,” said Sam Kirwan, app marketing specialist, Ding.com. “The massive benefit is that Journeys has freed up our time, allowing us to examine cohorts at different life stages and apply more testing as we revamp our lifecycle marketing holistically — no small feat considering our customers span more than 140 countries.”


About The Author

Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.


Credit: MarTech Today By Jennifer Cannon

Previous Post

Windows security warning: Ransomware is growing fastest, and just got harder to tackle

Next Post

How Faster R-CNN works on object detection?

Related Posts

The Search Engine Land Awards are open: Wednesday’s daily brief
Digital Marketing

The Search Engine Land Awards are open: Wednesday’s daily brief

April 14, 2021
The rise of headless and hybrid CMS: Tuesday’s daily brief
Digital Marketing

The rise of headless and hybrid CMS: Tuesday’s daily brief

April 13, 2021
Stumbling blocks to digital transformation: Monday’s daily brief
Digital Marketing

Stumbling blocks to digital transformation: Monday’s daily brief

April 12, 2021
The streaming audience by numbers: Friday’s daily brief
Digital Marketing

The streaming audience by numbers: Friday’s daily brief

April 9, 2021
An ideal time for online events to get a makeover
Digital Marketing

Tips on virtual presentations: Thursday’s daily brief

April 8, 2021
Next Post
How Faster R-CNN works on object detection?

How Faster R-CNN works on object detection?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

January 6, 2019
Microsoft, Google Use Artificial Intelligence to Fight Hackers

Microsoft, Google Use Artificial Intelligence to Fight Hackers

January 6, 2019

Categories

  • Artificial Intelligence
  • Big Data
  • Blockchain
  • Crypto News
  • Data Science
  • Digital Marketing
  • Internet Privacy
  • Internet Security
  • Learn to Code
  • Machine Learning
  • Marketing Technology
  • Neural Networks
  • Technology Companies

Don't miss it

AQUA for Amazon Redshift goes GA
Big Data

AQUA for Amazon Redshift goes GA

April 15, 2021
Three Privacy Preserving Machine Learning Techniques Solving This Decade’s Most Important Issue
Machine Learning

Three Privacy Preserving Machine Learning Techniques Solving This Decade’s Most Important Issue

April 15, 2021
5 Ways Conversational AI is Shaping the Future of Learning | by Aurosikha Priyadarshini | Apr, 2021
Neural Networks

5 Ways Conversational AI is Shaping the Future of Learning | by Aurosikha Priyadarshini | Apr, 2021

April 15, 2021
Marketing Automation Technology for Revenue & Growth
Marketing Technology

Marketing Automation Technology for Revenue & Growth

April 15, 2021
Six courses to build your technology skills in 2021 – IBM Developer
Technology Companies

A brief intro to Red Hat OpenShift for Node.js developers – IBM Developer

April 15, 2021
Microsoft Defender for Endpoint now protects unmanaged BYO devices
Internet Security

Microsoft Defender for Endpoint now protects unmanaged BYO devices

April 15, 2021
NikolaNews

NikolaNews.com is an online News Portal which aims to share news about blockchain, AI, Big Data, and Data Privacy and more!

What’s New Here?

  • AQUA for Amazon Redshift goes GA April 15, 2021
  • Three Privacy Preserving Machine Learning Techniques Solving This Decade’s Most Important Issue April 15, 2021
  • 5 Ways Conversational AI is Shaping the Future of Learning | by Aurosikha Priyadarshini | Apr, 2021 April 15, 2021
  • Marketing Automation Technology for Revenue & Growth April 15, 2021

Subscribe to get more!

© 2019 NikolaNews.com - Global Tech Updates

No Result
View All Result
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News

© 2019 NikolaNews.com - Global Tech Updates