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Home Marketing Technology

Advertising & Promotions – The Anatomy and Current State of Programmatic Advertising [Infographic] : MarketingProfs Article

April 28, 2020
in Marketing Technology
Advertising & Promotions – The Anatomy and Current State of Programmatic Advertising [Infographic] : MarketingProfs Article
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Programmatic advertising uses technology to automate media buying: Advertisers bid in real-time for a specific audience, and the highest bidder wins the impressions that are up for auction.

That real-time-bidding (RTB) process takes a mere 100 milliseconds.

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