Tuesday, March 2, 2021
  • Setup menu at Appearance » Menus and assign menu to Top Bar Navigation
Advertisement
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
No Result
View All Result
Home Digital Marketing

Adobe Target testing tool gets improved personalization capabilities, reports

February 20, 2019
in Digital Marketing
Adobe Target testing tool gets improved personalization capabilities, reports
586
SHARES
3.3k
VIEWS
Share on FacebookShare on Twitter

Credit: MarTech Today

You might also like

Take our martech survey: Friday’s daily brief

60+ free martech sessions. The agenda is live!

Reaching customers at scale without losing their trust: Wednesday’s daily brief

Adobe Target A/B testing screen.

Adobe Target, a marketing tool used to perform A/B and multivariate testing to optimize digital experiences, is getting a number of new updates. Adobe announced on Wednesday the platform now includes an AI-powered “weighted relevance” algorithm for improved personalized recommendations, enhanced reporting tools and a new version of its “Personalization Maturity Model” solution.

Personalized recommendations via a “weighted relevance” algorithm. Adobe Target will now include a “weighted relevance” algorithm that employs profile-matching and relevancy weighting capabilities to enable marketers to deliver more personalized recommendations.

“Recommendations are one of the most powerful personalization tools that marketers can use to increase sales and customer engagement. Yet scaling personalized recommendations to a variety of audiences is a consistent challenge,” said Adobe in its announcement. The company says its newly-updated algorithm will go beyond traditional product use cases, delivering more personalized recommendation results.

Adobe Target “weighted relevance” algorithm.

New Personalization Insights Reports. Adobe Target’s Personalization Insights Report shows how the platform’s automated personalization and auto-target algorithms are performing. The newly-updated reports will now be able to show actual relative conversion and revenue lists resulting from Adobe Target algorithms.

“For example, a marketer for an airline will be able to see the relative conversion and revenue lift that each offer or recommendations carousel is delivering above the default mobile page or app screen,” writes Adobe in its announcement. “This informs better optimizations for audience-level and individual experiences with guidance from machine-learning insights.”

Adobe Target Personalization Maturity Model 2.0. Adobe is introducing the next version of its Personalization Maturity Model, making it available to all marketers, not just Adobe Target users. The “self-assessment” tool measures the effectiveness of a marketer’s personalization efforts. Adobe Target Personalization Maturity Model 2.0 offers a detailed report that includes suggestions around governance, process and expansion use cases. Adobe said it has also updated language and suggestions to support “greater speed and scale.”

Why you should care. Adobe reports half of the 1,000 U.S. consumers it surveyed in December of 2018 said they were more likely to be loyal to a brand that delivered personalized experiences. The same survey revealed more than one-third of the consumers claimed they “constantly or frequently” receive non-personalized branded content. Adobe’s survey demonstrates how brands that fail to personalize content are missing an opportunity with consumers more likely to be brand-loyal when a company delivers personalized experiences.

With these latest updates, Adobe Target is aiming to rectify this challenge for marketers via its testing tool — offering a platform that can help fine-tune personalization tactics and offer recommendations. And it’s not reserved only to Adobe Target users. The latest version of the Personalization Maturity Model report is available to all marketers, offering insight into personalization performance and benchmarks.


About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

Credit: MarTech Today By Amy Gesenhues

Previous Post

Building a Landing Page Fast Using the Visual Composer Website Builder

Next Post

6 Essential Tips to Improve Machine Learning – Becoming Human: Artificial Intelligence Magazine

Related Posts

Take our martech survey: Friday’s daily brief
Digital Marketing

Take our martech survey: Friday’s daily brief

February 27, 2021
60+ free martech sessions. The agenda is live!
Digital Marketing

60+ free martech sessions. The agenda is live!

February 26, 2021
Reaching customers at scale without losing their trust: Wednesday’s daily brief
Digital Marketing

Reaching customers at scale without losing their trust: Wednesday’s daily brief

February 25, 2021
Orchestrating the stack: Tuesday’s daily brief
Digital Marketing

Orchestrating the stack: Tuesday’s daily brief

February 24, 2021
Messaging channels are surging: Monday’s daily brief
Digital Marketing

Messaging channels are surging: Monday’s daily brief

February 23, 2021
Next Post
6 Essential Tips to Improve Machine Learning – Becoming Human: Artificial Intelligence Magazine

6 Essential Tips to Improve Machine Learning – Becoming Human: Artificial Intelligence Magazine

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

January 6, 2019
Microsoft, Google Use Artificial Intelligence to Fight Hackers

Microsoft, Google Use Artificial Intelligence to Fight Hackers

January 6, 2019

Categories

  • Artificial Intelligence
  • Big Data
  • Blockchain
  • Crypto News
  • Data Science
  • Digital Marketing
  • Internet Privacy
  • Internet Security
  • Learn to Code
  • Machine Learning
  • Marketing Technology
  • Neural Networks
  • Technology Companies

Don't miss it

Developers can now use IBM’s cloud services across multiple environments with IBM Cloud Satellite – IBM Developer
Technology Companies

Developers can now use IBM’s cloud services across multiple environments with IBM Cloud Satellite – IBM Developer

March 2, 2021
Free cybersecurity tool aims to help smaller businesses stay safer online
Internet Security

Free cybersecurity tool aims to help smaller businesses stay safer online

March 2, 2021
Gootkit RAT Using SEO to Distribute Malware Through Compromised Sites
Internet Privacy

Gootkit RAT Using SEO to Distribute Malware Through Compromised Sites

March 2, 2021
Jumpstart your cloud transformation journey with fast object storage
Data Science

Jumpstart your cloud transformation journey with fast object storage

March 2, 2021
IBM Cloud Satellite goes GA
Big Data

IBM Cloud Satellite goes GA

March 1, 2021
Novel machine-learning tool can predict PRRSV outbreaks and biosecurity effectiveness
Machine Learning

Novel machine-learning tool can predict PRRSV outbreaks and biosecurity effectiveness

March 1, 2021
NikolaNews

NikolaNews.com is an online News Portal which aims to share news about blockchain, AI, Big Data, and Data Privacy and more!

What’s New Here?

  • Developers can now use IBM’s cloud services across multiple environments with IBM Cloud Satellite – IBM Developer March 2, 2021
  • Free cybersecurity tool aims to help smaller businesses stay safer online March 2, 2021
  • Gootkit RAT Using SEO to Distribute Malware Through Compromised Sites March 2, 2021
  • Jumpstart your cloud transformation journey with fast object storage March 2, 2021

Subscribe to get more!

© 2019 NikolaNews.com - Global Tech Updates

No Result
View All Result
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News

© 2019 NikolaNews.com - Global Tech Updates