Saturday, April 17, 2021
  • Setup menu at Appearance » Menus and assign menu to Top Bar Navigation
Advertisement
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News
No Result
View All Result
NikolaNews
No Result
View All Result
Home Marketing Technology

ABM Is B2B Marketing (And a Lot Like Dating)

April 30, 2020
in Marketing Technology
ABM Is B2B Marketing (And a Lot Like Dating)
585
SHARES
3.3k
VIEWS
Share on FacebookShare on Twitter

The idea of account-based marketing (ABM) isn’t new. The practice of identifying specific accounts to target and using insight gathered around those accounts to target decision-makers and buyers within an organization has existed as a marketing focus for years.

More recently, though, we’ve moved beyond simple tools of the trade, shifting over into full-on strategies, software platforms, and (not least) mindsets around how marketing needs to get done.

You might also like

How to Tell If You Have a Toxic Boss [Infographic]

Trust-Based Marketing: Why Honesty and Integrity Pay

Instagram Engagement Trends | Study

And speaking of mindsets, when you think about it, B2B marketing is a lot like dating: We’re trying to find meaningful, lasting relationships that benefit both parties involved in new and engaging ways.

Let’s keep going with this: When a relationship is new, everything feels exciting; there’s the promise of new possibilities and a positive future for the couple. As with all good relationships, though, longevity requires attention, support, and commitment.


In B2B marketing, ABM is the vehicle that drives attention, support, and commitment to make long-term relationships a reality for brands.

With that in mind, I posed a question via LinkedIn to my colleagues and professional network around ABM and asked them to tell me what it is.

After I read through 400+ comments, a few things stood out, with long-term relationship-building making its way to the top just about every time.

So, what is ABM?

Credit: MarketingProfs By:

Previous Post

Microsoft started pestering me about Edge. There was one problem

Next Post

How to implement Deep Learning in R using Keras and Tensorflow

Related Posts

How to Tell If You Have a Toxic Boss [Infographic]
Marketing Technology

How to Tell If You Have a Toxic Boss [Infographic]

April 16, 2021
Trust-Based Marketing: Why Honesty and Integrity Pay
Marketing Technology

Trust-Based Marketing: Why Honesty and Integrity Pay

April 16, 2021
Instagram Engagement Trends | Study
Marketing Technology

Instagram Engagement Trends | Study

April 15, 2021
Account-Based Podcasting – The New ABM
Marketing Technology

Account-Based Podcasting – The New ABM

April 15, 2021
How to Analyze Influencer Campaign Performance
Marketing Technology

How to Analyze Influencer Campaign Performance

April 15, 2021
Next Post
How to implement Deep Learning in R using Keras and Tensorflow

How to implement Deep Learning in R using Keras and Tensorflow

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

Plasticity in Deep Learning: Dynamic Adaptations for AI Self-Driving Cars

January 6, 2019
Microsoft, Google Use Artificial Intelligence to Fight Hackers

Microsoft, Google Use Artificial Intelligence to Fight Hackers

January 6, 2019

Categories

  • Artificial Intelligence
  • Big Data
  • Blockchain
  • Crypto News
  • Data Science
  • Digital Marketing
  • Internet Privacy
  • Internet Security
  • Learn to Code
  • Machine Learning
  • Marketing Technology
  • Neural Networks
  • Technology Companies

Don't miss it

Machine learning can be your best bet to transform your career
Machine Learning

Machine learning can be your best bet to transform your career

April 17, 2021
AI and Human Rights, A Story About Equality | by bundleIQ | Mar, 2021
Neural Networks

AI and Human Rights, A Story About Equality | by bundleIQ | Mar, 2021

April 17, 2021
Monitor Your SEO Placement with SEObase
Learn to Code

Monitor Your SEO Placement with SEObase

April 17, 2021
Google Project Zero testing 30-day grace period on bug details to boost user patching
Internet Security

Google Project Zero testing 30-day grace period on bug details to boost user patching

April 17, 2021
Teslafan, a Blockchain-Powered Machine Learning Technology Project, Receives Investment Prior to the ICO
Machine Learning

Teslafan, a Blockchain-Powered Machine Learning Technology Project, Receives Investment Prior to the ICO

April 17, 2021
The “Blue Brain” Project-A mission to build a simulated Brain | by The A.I. Thing | Mar, 2021
Neural Networks

The “Blue Brain” Project-A mission to build a simulated Brain | by The A.I. Thing | Mar, 2021

April 17, 2021
NikolaNews

NikolaNews.com is an online News Portal which aims to share news about blockchain, AI, Big Data, and Data Privacy and more!

What’s New Here?

  • Machine learning can be your best bet to transform your career April 17, 2021
  • AI and Human Rights, A Story About Equality | by bundleIQ | Mar, 2021 April 17, 2021
  • Monitor Your SEO Placement with SEObase April 17, 2021
  • Google Project Zero testing 30-day grace period on bug details to boost user patching April 17, 2021

Subscribe to get more!

© 2019 NikolaNews.com - Global Tech Updates

No Result
View All Result
  • AI Development
    • Artificial Intelligence
    • Machine Learning
    • Neural Networks
    • Learn to Code
  • Data
    • Blockchain
    • Big Data
    • Data Science
  • IT Security
    • Internet Privacy
    • Internet Security
  • Marketing
    • Digital Marketing
    • Marketing Technology
  • Technology Companies
  • Crypto News

© 2019 NikolaNews.com - Global Tech Updates