Artificial Intelligence and Computer Learning: Advanced Ads
Artificial Intelligence will be used for everything from simple household appliances to the most complex robot-butlers you can think of, and be warned that with more and more convenience, you’ll enjoy less and less privacy.
We already experienced this shift towards convenience and away from privacy with the smartphones and smartwatches available to us these days, and we see the result in the ads we are exposed to on a daily basis.
As an example, my wife went to the dentist and she had to spend about 1 week only drinking liquids. Lo and behold her smartphone began to be infested with liquid diet ads without her interaction — she never searched for the terms.
Although brands constantly tell us our devices aren’t “listening” in, I find it hard to believe the cell-phones in our pockets are targeting what we marketers call “Keywords with Intent to Buy” — and tests me and other marketers performed, it seems that phones do know too much of our lives with little to no input from us.
Artificial Intelligence robots and appliances will know far more, and since they will be intelligent they will even fill in the lines and collect non-verbal information, something we now are free of.
What will that bring us?
It will bring us a constant stream of highly segmented, highly targeted ads. We will constantly see things we will want to buy, and we’ll see so many products that will make us scream “I need this” that I fear for the emotional state of organics once A.I. devices are mainstream.