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Home Marketing Technology

3 Best-Practices to Align Web Development & SEO

June 18, 2020
in Marketing Technology
3 Best-Practices to Align Web Development & SEO
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Although search experts are the ones who determine the best strategies for organically ranking a website, the execution of much of that work is done by Web developers.

And that means your website’s success relies on the two teams’ maintaining a positive working relationship. That relationship is important when things are going smoothly, but it’s critical when something goes wrong.

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“Make friends with your Web designer” is smart advice for an SEO practitioner.

This article covers a few best-practices that require effective collaboration between SEOs and their friends on the Web development team.


1. Write unique title tags

Title tags seem straightforward, but they’re significant in SEO.

A good, well-optimized title tag can be good for your rankings on search engines; a compelling title tag can also greatly influence the number of people that may click your result (click-through rate, or CTR). Crafting a well-composed title may mean more people compelled to click.

And because Google seeks to rank content that’s a good match with the user’s intent, checking both of those off your list can boost both rankings and user engagement.

Your Web developer can help you implement changes to a site’s title tags, especially when updating en masse.

Credit: MarketingProfs By:

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